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    When you have to deal with one of your team who's complaining to you, rather than allowing your negative programmes to take over, ge
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    t your thinking part in gear and try to see the situation the way they see it. You don't necessarily have to agree with them but per
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    aps you can empathise with their point of view.

    The successful manager thinks about the people they have to deal with, is sensitive
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    to how they see things and knows that they might think differently than they do.

    Let me give you an example: I've always had a thi
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    g about good timekeeping; it's something that's been programmed into my brain. If you agree to meet me at 8.30 in the morning, I'll
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    e there at 8.20; I will always do my utmost be on time.

    So I used to get angry when a member of my team would show up late for a me
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    eting or an appointment with me. When I got angry I'd get stressed and end up saying something that I regretted later. Therefore, I
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    earned to start thinking about the situation and try to see it from their point of view and not let my programming run my brain.

    T
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    hat doesn't mean to say I ignored the lateness or did nothing about it; I thought very carefully about what I wanted to say and spok
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    to the team member about how we would resolve this situation.

    The point about this is - I'm not prepared to allow that team member
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    s behaviour to run my mind. Getting angry and stressed is not good for our health and it isn't a productive way to motivate our team
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    .

    We all see the world in a different way based on our culture and how we were brought up. So it's very important to understand th
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    s, particularly when you give your people feedback be it good or bad.

    Last year I spent several weeks in a particular hotel running
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    seminars and I started to get to know some of the staff. One day I noticed that Carol the conference manager had been named employe
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    of the month and her photograph was displayed in the reception area. When I congratulated her on this honour I was a bit surprised
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    at her reaction - "I hate it, I'm so embarrassed," she complained.

    Carol didn't like the attention she was getting and as a result,
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    this recognition by her manager didn't motivate her. Another member of the team could possibly see this completely differently and
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    egard it as a great honour.

    If you have good rapport with your people then you become sensitive to how they see things. The success
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ful business person understands each member of their team and doesn't reward everyone in the same way.

    I've often heard managers sa
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    - "I treat people the way I expect to be treated." The successful manager says - "I treat people the way THEY expect to be treated.


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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