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Digg It - Competion or Cooperation?
It has been said, there is no better way to hone your skills and improve your performance, than competition. Competing with others, or even with your self, fosters continued improvement, striving for even hi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
gher goals, and an ongoing sense of achievement. Competition in the world of business is natural and expected. Every business has competitors that are vying for the dollars in the marketplace. And over the y
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ars, some of these competitors have been classic. Coke versus Pepsi comes to mind, as does Avis versus Hertz in the rental car industry. Years ago Miller Lite had commercials where two factions of their fans
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
competed over the reason to buy their product. As a crowd gathered half the group would shout out "Less Filling!!" while the other half would retort "Tastes Great!!!" They were humorous commercials with Mil
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
er Lite being the only real competitor. These classic competitions served to strengthen the product itself and made the competitors stronger. In effect, both Pepsi and Coke won, as did Avis and Hertz.
Compe
Compe
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ition can be a very intense experience and a very rewarding one, or it can be enormously destructive. - Andrea Lawrence - Ski Champion
But what about competition inside your workplace? Can you improve moral
But what about competition inside your workplace? Can you improve moral
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e or increase motivation through a contest? Does internal competition make your department stronger, or does it divide the group into "winners" and "losers", with the real loser being the customer?
That was
That was
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the question that a client had for me this month. She runs a national organization that is divided up into 6 geographic regions, each producing basically the same product. Her desire was increase productivit
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
by having the 6 regions compete for cash prizes and trips. "Morale has been a little low recently, and I figure a 6 month contest with the winner at the end getting a pretty substantial prize will be a big
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
boost!!" she said.
"Sounds interesting", I replied. "Personally, I've always enjoyed competitions and have frequently used them to create excitement in my groups. There is one thing to watch out for", I tol
"Sounds interesting", I replied. "Personally, I've always enjoyed competitions and have frequently used them to create excitement in my groups. There is one thing to watch out for", I tol
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
her. "Be careful that the competition serves the customer and not just the leadership. Because sometimes 'winning' the competition becomes a goal unto itself and when winning the game becomes the goal, your
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
customer can be the loser."
Positive competitions are marked by strong, resilient groups looking to move their productivity to even higher levels. You tap the creativity of your people and ask them to find
Positive competitions are marked by strong, resilient groups looking to move their productivity to even higher levels. You tap the creativity of your people and ask them to find
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
new and creative ways to accomplish their tasks. They know that the other groups will find creative ways to move forward and it taps into their creative and competitive juices. At the end of a positive compe
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ition, all of the groups have moved forward as the competitors find little things that they can do. At that point, all of the groups and the customers are winners.
Ultimately, that is the goal of every comp
Ultimately, that is the goal of every comp
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
tition in the workplace. But it doesn't always turn out that way.
What would make it a "bad" competition?
Bad competitions are marked by the following characteristics:
1. The groups are not well organized
What would make it a "bad" competition?
Bad competitions are marked by the following characteristics:
1. The groups are not well organized
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
or well led. Productivity is bad and competition is viewed as a last resort to increase the numbers.
2. There are clear "winners" and "losers" of the competition. Instead of trying to move everyone forward
2. There are clear "winners" and "losers" of the competition. Instead of trying to move everyone forward
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
the winners are hyped and the others are castigated for not doing enough.
3. At some level in the management chain "winning the competition" is equated with earning a promotion or even keeping their jobs.
3. At some level in the management chain "winning the competition" is equated with earning a promotion or even keeping their jobs.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
4. The competition is used as a motivation technique. Motivation and rewards are often confused, but distinctly different.
5. The people actually engaged in the competition don't view is as a test of their
5. The people actually engaged in the competition don't view is as a test of their
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
creativity, but as just one more way to try and pry more hours from them.
The Law of Win/Win says, ''Let's not do it your way or my way; let's do it the best way. - Greg Anderson American Author
The key to
The Law of Win/Win says, ''Let's not do it your way or my way; let's do it the best way. - Greg Anderson American Author
The key to
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
a positive competition lies in the win/win nature of the contest itself. When your contests have losers, you can rest assured that when you do your final accounting that morale will be one of the sure losers
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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