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Effective communication in business is not about creating the perfect PowerPoint presentation. It's not about writing the perfectly-pitched report. It's not even about assiduously alliterating {smile}.

Sometimes effectively communicating in business

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

can hinge on something really simple—the habits you bring to your interactions with others.

As we all know, we all have habitual behaviours that we carry around with us and use unconsciously. It could be the "um" you sandwich between every fourth wor

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of your presentation. It could be the nervous 'fig-leaf' gestures of your hands. It could be your constant swaying and looking away from your audience, as if you should be somewhere else far more important right at that moment.

Whoever you are, whil

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

st you may know your facts inside-out, whilst your work ethic is the standard by which others are measured, if you don't recognise and work on your personal presentation habits you might eventually destroy all that you have strived so hard to achieve.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Whatever your particular habit is, you can best find out what it is by two great methods:

1. Ask your colleagues what you do in face-to-face encounters that annoys them

2. Have someone video a presentation to a group that you give.

We all have a c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ommunication habit that works against us in some small way. But the challenge we face is that, left unattended, they start adding up. The more you have, the more unprofessional you look.

Here's eight interpersonal communication blunders that can wrec

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your career over time:

Owning a weak handshake: A weak handshake signals uncertainty, hesitation, a lack of integrity, a lack of confidence and a lack of courage. It quite possibly also triggers subconscious responses in the recipient that ca

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

use them to focus more and for longer on your handshake than on your message. To butcher Nike's slogan, "Just don't do it!"

Displaying a nervous giggle: Just like a weak handshake, the nervous giggle, in the eyes and mind of your audience, tur

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s you into a child. No one seriously does business with a child.

Over-using "I'm sorry": A 'killer' for undermining your authority, a phrase like, "I need your report on my desk by 5 o'clock, sorry" just knocks your professionalism, your commu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nication and your career for six. You have no need to apologise if you are the boss or the client. There is a place for politeness in business, as there are for courtesy and humility. But in the shark-eat-shark world of nature and business, there is n

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

room for the weak and mousy. Sorry to have to break that to you...

Standing passively: Crossed arms, crossed legs... they signal just one thing—detachment, as if you really don't want to be there, listening to the other person, but you have t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o. Passively standing kicks down the building bricks of trust, over time reducing your career reputation to rubble.

Avoiding eye contact: Whilst too much staring at someone can cause discomfort, so can too little. By not looking at your audien

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e (of one of one thousand) in the eye, you come across as nervous and insincere. A reasonable period of eye contact is between 4 and 7 seconds at a time, per person, especially when you are talking to them.

Playing with your hands: Wringing yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ur hands, or playing 'fig leaf' is a sure way of conveying insecurity about yourself or your message. And recently I was reminded by my Toastmasters club colleagues of a habit of mine that I need to break—twisting my wedding ring around my finger when

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

I present. My colleagues found themselves focusing more on my ring-twiddling than my message.

Speaking too softly: A habit that is a sure sign in the eyes of others, that you are not confident about yourself, your message or your authority to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

deliver it. You come across as near-invisible, weak and insubstantial, as well as make yourself difficult to be heard by those who are hard of hearing. And as I get older, my hearing is definately getting worse—a legacy of spending years in front of P

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

stacks as a lighting manager for rock bands.

Using qualifying words: This is quite possibly one of the worst habits anyone could have. Absolutely nearly everyone qualifies their words, and most often the effect is to dilute the power and impa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ct of your message. Seriously, using words such as "kind of", "sort of" and "maybe" make even the smartest of us appear unsure.

If you are unsure if you have any or all of these habits when you communicate in a business setting, or if you are unsure

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

bout how to rid yourself of them, please do not hesitate to contact me. I can either point you in the direction of your nearest Toastmasters public speakin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g club (a fantastic organisation geared specifically to help you become a powerful public speaker), or else I can offer alternative resources, including analysing your business communication performance and subsequently coaching you to greater heights

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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