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Does being managed by others smack more of “Survivor” than Stephen Covey for you? Could there BE any more management styles out there—have you gotten to experience all of them yet? An

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d what kind of manager are you—or should you try to be?

If you’re reading this, you’re probably familiar with too many types of management and leadership styles—more flavors than mon

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ths, for the most part. On the leadership, not so much. I offer to you now an additional insight into a newly designated style that you will recognize, and may even find funny. Or not

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, depending on life at work.

And speaking of life at work, what could be more fun than children’s toys at work? How about just the thought of them? No, wait—how about BEING them?

Be

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

fore I go on, I must tell you I am at work on a book on management styles, because we definitely need more fun at work, but this type of “leadership” stands alone, and was recognized

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and developed by a colleague and myself, with one disclaimer only: No alcoholic beverages were consumed in the making of this theory!

Now back to our theory, which shall be forever c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

alled The Yo-Yo Style of Management™—which by the way, does not involve cellos or classical music. It is purely and simply based upon that amazing device that delights and myst

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ifies one and all—the yo-yo.

Three Rules

There are only three rules in The Yo-Yo Style of Management:

1. You are the Yo-Yo

2. You are the Finger

3. You are the Stri

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng

Let’s look at these components:

1. You are the Yo-Yo—this means that you are the doer, the impacter, the thing that moves. It also means you are probably pretty low on the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

corporate food chain. In other words, you are done to.

2. You are the Finger—now here’s where the power is! By mere pointing (either a true gesture or metaphorically), you co

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ntrol the yo-yo(s). All of them. Imagine the power of watching multiple yo-yos fly! You became an executive for precisely this purpose. Skill is a necessity—if you have it, great. If

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you don’t, well, that’s the String’s failing. Of course, you can be the Finger at any level of the organization, as long as there are at least two levels “beneath” you. You know your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

place—and theirs.

3. You are the String—well, this means you are in middle (high or low middle, depending on how flat your organizational structure is) management, and you are

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

conveying the Finger’s commands. High, Low, Walk the Dog, Around the World! (That’s for all you road warriors and commanders out there). You are a CONNECTOR, and hopefully a skilled

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

one at that. You get things done, and MOVE those yo-yos, while making the Finger proud. On the other hand (or is it Finger?) lackluster Strings drop a lot of yo-yos. Be a STRONG Strin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g!

Yo-Yoing your way to the simple life

Now that this theory has been defined for you, could life BE any simpler? Because you can apply the Yo-Yo Style of Management™

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to personal life, too. In which case, it becomes more of a principle. (And if you want to have any type of relationship, you may want to go light on the Management.)

Do you realize h

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ow simple your life at work will be now that you know this theory? Now that you know what you want, are you ready to put your best efforts into your current position, and then, and on

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ly then, determine what you must Yo-Yo for? You can even be all three—Yo-Yo, Finger, and String—all at the same time, with only one caveat: Keep in mind that to become a national cham

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

pion, you must practice, practice, practice! And then, maybe, just maybe, you can BE the Finger. Can you feel it?

You can? Good! It’s as simple as Rocking the Baby.

© JoAnne Scalis

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The process of delivering the product to the customer is termed as distribution. Distribution management consists of two major tasks: physical distribution and management of distribution channels. Physical distribution can be defined as the process of reaching the product to the consumers. It encompasses all the activities involved in the physical flow of products from producers to consumers.

Experiential training program aims to get more women leaders in top management positions.

In this article, we show how quality is ultimately a management responsibility. Based on Phil Crosby's ideas, quality is seen as conformance to requirements, with the ultimate goal being Zero Defects.

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