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Digg It - The Communications Myth
Living in the 21st Century is truly marvelous, isn't it? We live in a world of instant communications where everything we need to know is right at our fingertips. The moment anything of
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
significance occurs it is instantly transferred around the globe making us the most well informed generation in the history of the world.
Why is it then that communications is such a
Why is it then that communications is such a
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
roblem in the modern workplace? Why do so many employees believe that key decisions of upper management, or even their immediate management are not being communicated to them?
Don't be
Don't be
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
lieve me? Then go out and ask the rank and file in your company about the companies' direction; the department's goals and objectives; the companies newest marketing campaign; or the re
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
son behind the recent decision to implement new systems.
Most employees don't know these answers because the communications is just not reaching them.
The reality is that communicatio
Most employees don't know these answers because the communications is just not reaching them.
The reality is that communicatio
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s comes in two parts. First, there is what the speaker or author sends, and then there is the message that is received. If what was sent is not the same as what was received, there is a
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
communications error. Even worse is when the sender believes something is being sent, but nothing is received. Without a feedback loop the sender often assumes that the message has bee
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
received and understood when it truly has not.
The assumption that because a message has been sent that it must have been received is the source of a lot of frustration in the workpla
The assumption that because a message has been sent that it must have been received is the source of a lot of frustration in the workpla
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e today. In an effort to ensure that their communications are received, companies are sending out communications at an ever-increasing pace. Company directives, employee newsletters, st
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
atus reports on dozens of pending projects, letters from the CEO that are sent and then forwarded and re-forwarded by various levels of management, departmental bulletins, company news
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
lashes and so on lead to the illusion of communication. But since the employees don't receive or value the communications, they are not being received. And while I admire the efforts to
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
transmit information and knowledge throughout the company no one should ever confuse the quality of information being transmitted with quantity. And that means that you should never ass
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ume that because something has been placed into an email, or newsletter that it has been communicated and understood.
In the fast paced work environment of today, employees are overwhe
In the fast paced work environment of today, employees are overwhe
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
med with deadline, projects, and an ever-growing pile of unread email. Employees are not ignoring these communications intentionally, but rather they are overwhelmed with pressing assig
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ments. In addition, they believe that the value of these communications is limited due to the absence of any reasonable way to direct their questions and concerns back tot eh sender. Wr
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
itten communications, whether they be in emails, printed newsletters, posters, or even personalized letters can never be a substitute for the depth of understanding and commitment that
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
omes with interactive, face to face discussions.
Clearly it is not possible for the CEO, the Vice Presidents, or even the Directors to meet each person one at a time to discuss issues
Clearly it is not possible for the CEO, the Vice Presidents, or even the Directors to meet each person one at a time to discuss issues
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ith them, but in this age of communications, there is no excuse for not using interactive video or audio to communicate on a regular basis.
If you want to reach your employees and m
If you want to reach your employees and m
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ake sure that your message is being received, then don't rely on contrived communications vehicles like newsletters, or mass communications like email. Instead, invest in your employees
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
by direct communications. And do it at all levels of the company. Remember, sending a message that is not being received is of no more value than a message never sent in the first place
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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