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Marketing your restaurant is something where you tend to turn your sites to the external. You think of signs, billboards, and radio and TV advertisements. But you might want to look inside as well; your restaurant staff could be attired in such a way tha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t it builds up brand identity. In addition to increasing productivity, uniforms will boost your brand awareness.

Take an example: the Starbucks barista. As soon as I said that (assuming you're familiar with Starbucks), an image probably flashed through

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your mind of forest-green on kelly-green with white trim and the mermaid logo. That's what the baristas wear at Starbucks: smart, green-and-white uniforms with an energetic design. You could take the barista outside and recognize her anywhere. As soon as

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you see this uniform, you think of Starbucks. While you're in Starbucks, your eyes automatically zoom to the barista when you're ready for another order. Starbucks just wouldn't be Starbucks without that uniform.

There are now more than 1.2 million res

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

taurant locations in the United States, which tells you that restaurant competition is tighter than ever before. What your staff wears adds a lot to the experience. A well thought out uniform will enhance the brand identity of your business, because your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

staff is the personal face of your company. As they represent you and your establishment, they should radiate competence and confidence to your customers, no matter if the kind of atmosphere you have is casual or formal.

Even in a casual sidewalk short

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

-order grill, people want to see some uniformity. Perhaps because it promotes professionalism and it shows you care. For some sub-conscious reason, uniforms put your customers at ease. They identify the person in charge, and the good thing about somebody

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

else being in charge is that it's not you. The pressure's off; you're in good hands! Just place your order, and the helpful, friendly staff person will take it from there.

Restaurant uniforms also help to keep the atmosphere of your establishment consis

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tent. We have the tuxedo uniform, or waiter jacket and gloves combination, which can create an exclusive, "special occasion" atmosphere that makes the customer feel important and fancy. People have a psychological urge to spend big and tip big when in th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e presence of formal-dress staff.

But then, the casual restaurant also keeps its own brand identity when they have a heavily-themed or fun atmosphere. Think broad red-and-white stripes on a collared polo shirt, a snappy little black bow tie, and suspend

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ers and you have a host or hostess at TGI Friday's. Happy day, it's party time! Time to unwind after work, relax, order a hearty, simple meal, and have a few laughs with your friends. You knew it as soon as you saw the outfit - of course you do! You're a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

regular, you come here all the time, right?

Likewise, an ethnic theme is a popular source of inspiration for restaurant staff uniforms. Whether Mexican, Chinese, Italian, Cajun, Samoan - any country you can name, the ethnic specialty of your restaurant

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

can be creatively expressed by your staff's attire. For other kinds of theming, a creative and smart look can add to your restaurant's atmosphere of an exotic tropical outpost, a Greek amphitheater, or a suave and sultry beach-side resort.

Attractive a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd tasteful uniforms also help your staff's morale. It makes sense that if you would have to wear the same outfit every day at work, you'd at least want it to look good. No matter what the situation, being well-dressed imparts a sense of confidence, beca

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

se people tend to treat you with more respect when you look like a million smiles. The branding becomes complete with the addition of a corporate logo, or other trim or accessories which echo the style and theme of your establishment. At that point, the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

link is made in your customer's mind between your restaurant and the staff's service.

Of course, you will not want to dress each staff member identically - it doesn't make sense to dress the chef exactly like the waitress. So you'd want to design a gene

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ral theme, color scheme, and branding, then modify it so it's adaptable to the different needs of your different staff members. This is where your creativity comes into play; keep the design that you select standard enough to be easily branded and recogn

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ized, while also being flexible enough to accommodate different staff duties. Don't forget to include a variation for seasonal change, if it applies in your area.

Here's a great idea to firmly anchor your restaurant uniform scheme in your customer's min

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d: at your restaurant's Grand Opening, get the whole staff dressed up in their fresh uniforms and have them pose in front of your establishment for a group photo. Then frame this photo and hang it on the wall somewhere where your patrons will see it on t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

heir way out. The image will stay with the patron, and it's kind of like the whole staff thanked them for coming and told them to come back soon! It will help tie in the entire scheme together with the experience of being your happy, soon-to-return guest

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Today, most Cable companies have the ability to INSERT your commercial into many of the Cable networks.

Do you hesitate to bring up tough issues, because you aren't sure how to resolve them? Do you dread talking with your boss or co-workers about controversial topics, because you know the result won’t be good? Do you get stressed out just thinking about a difficult conversation you need to have? Is your organization suffering, because managers and employees don’t know how to talk about challenging issues without ending up in arguments that have unsatisfactory outcomes?

In the previous article, the author dealt with the Part 4 of the Values and Concepts of Baldrige Criteria – Valuing Employees and Partners. This Part 5 issue will share his research on Agility: one of the Values and Concepts of Malcolm Baldrige Criteria. He compared the direction set by the CEO of the researched companies and CEO of Baldirge winners.

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