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Trade show giveaways or promotional products are an excellent tool that can be used to help visitors and attendees remember your company after the trade show is finished. Proper use of prom

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

otional giveaways can increase lead generation at the show as well as boost the number of relevant phone calls you receive after the show. Unfortunately, many companies misuse promotional p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

roducts at trade shows, and these companies end up looking unprofessional. You do not want your company to be remembered as the group who was more focused on their stress ball than on thei

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r products and services. In order to have a successful experience at your next trade show, you need to carefully plan to distribute meaningful, memorable trade show giveaways that will incr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ease the return on your investment.

Your giveaway items should not only fit in with your overall trade show marketing scheme, but they should be memorable and well-branded. You need to sel

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ct trade show giveaways that are unique, useful, and appropriate. Ideally, your company would give away products very similar to the ones that you sell, but for companies who sell more cost

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ly items, the giveaway should at least relate to what you sell in some way. For example, if your company sells speaker systems, giving away gift cards that can be used to download music wou

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ld be both relevant to your product and memorable. Make sure your company name, logo, and contact information are clearly visible on the promotional giveaways you distribute.

You should al

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

so establish away to effectively track the success or failure of your promotional items. Many companies use giveaways to direct clients to a specific e-mail address, so that you can measure

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the response to your giveaways by the number of e-mails you receive. Have all your e-mails directed to promotions@yourcompany.com, and you will have no trouble assessing the relative succe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s of your trade show giveaways. In addition to tracking e-mails that result from your trade show giveaway, you need to be able to effectively measure how many visitors were attracted to you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r booth by the lure of your promotions. This can be a tricky procedure, because many of the visitors that are attracted to your promotions are not the type of visitors you are interested in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. The person who is attending the trade show merely to collect free promotional giveaways is not the person who is likely to be interested in your products and services.

If your trade show

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

giveaway is really effective, you will notice an increase in foot traffic to your trade show booth. If you plan to give away big screen televisions for free at your next trade show, be pre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pared to be flooded with visitors. Realistically your gift will not be as attractive as a big screen television, but you can clearly see that better giveaways result in more visitors to you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

trade show booth. Your trade show giveaways should be attractive enough to lure visitors to your display, but inexpensive enough that you can distribute them at will without fear of bankru

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

pting your company.

After you have decided what type of promotional product you will distribute at your next trade show, you need to devise a plan to attract attention to that product befo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

re the show even begins. Sending targeted mailers before the show begins is an effective way to ensure that visitors to the convention are aware of your promotions. If no one knows that you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are giving away an interesting promotional item, you may wind up spending a lot of money on giveaways with very little return on your investment.

Trade show giveaways can be an extremely

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

effective way to draw more attention to your trade show booth. Careful planning and decision making can result in a drastic increase in the return on your investment at your next trade show

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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