Digg It - Business

Just for the fun of it, pretend you're a customer, and want to know something about your product or service. Then go check out your own web site. Hopefully you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

'll find that it's fast and easy to get around and all the links make sense.

Not everyone can say that, and my bet is that they're losing customers as a resul

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t.

For instance, I just tried to find out about having a fishing reel repaired. The web address was right on the box, so that part was easy. But then I got to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the page.

First I just saw a picture of a man fishing and the name of the company. I waited a minute or two to see if something else would appear, but it did

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

't. A few years ago I would have left, but today I clicked around on the page until it went somewhere.

Eventually I found a menu and an item called "Warranty

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and Repairs." OK, now I'm getting somewhere. So I clicked, and there was that man again! This time there was a small menu beneath his picture and I found "Warr

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

anty and Repairs" again. So I clicked.

Lucky for me, they did have a phone number listed, but then there was advice to contact the nearest service center. So

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

I clicked, and guess what! There's that man for a third time. This time I found a menu below his picture that said "Service Centers" so away I went again. I fo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd that there are none near me, but then I saw a place that said "Order parts on line." OK, I'll see if I can figure out what part we need. But… I clicked and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

got the man again. That's when I finally had enough and left.

The point is, the whole experience was annoying. I don't have a high-speed connection, so every

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

time I have to go to an extra page to get where I'm going, I get more annoyed. And when you consider that something like 40% of internet users are on dial up -

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

which is even slower than my satellite connection - you know that there are a heck of a lot of people leaving sites just because they take too long or it's to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hard to find what they want.

I write web copy, but I know that it doesn't matter how good the copy is if people never see it. That means that a lot of the su

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ccess or failure of my work rides on the web designer. I also do a little consulting and I'm afraid I disappoint people sometimes when I tell them that their f

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ancy graphics and pages that take 10 minutes to load are really pretty, but are probably causing them to lose business.

Equally annoying are the e-mails that

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

direct you to a site for a specific reason… and once there you have to hunt to see if you can find anything resembling what you were looking for. Often there i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n't. What you're looking for is buried on some back page and you have to guess which link might take you to it. I don't bother and I'm guessing that most other

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

busy people don't either.

So… before you send someone to your site, make sure they can find what they went for. If you want them on a specific page, send the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

m directly to that page, not to your home page.

We as business people have a duty to ourselves to gain and keep customers. If we want to do that, we need to m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ake it as easy and pleasant as possible for those customers to buy our goods or services. Web sites are one place that far too many businesses are falling down

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/24893/diggit-Does-Your-Website-Organization-Annoy-Customers.html">Does Your Website Organization Annoy Customers?</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/24893/diggit-Does-Your-Website-Organization-Annoy-Customers.html]Does Your Website Organization Annoy Customers?[/url]

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