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When I tell people I'm a copywriter, I sometimes get a glazed-over look. "What kind of writer?" Or better yet, "A copyRIGHTER? Are you some kind of lawyer?" They just don't understand how a copywriter can hel

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

p them. So here's the scoop. Basically, we're salespeople with the time and expertise to make you look good on paper.

Sure, you can write your own copy…if you can find time in your grueling schedule. (Hopefu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ly it will sound professional). Maybe you're nervous about letting someone else create content that represents you. That's understandable, but you have to get over it. You're never going to make money with pr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ducts that exist only in your head.

Worried that your copywriter doesn't have experience writing in your field? Don't be. Here's why. Good writers research. They jump in and study all the materials ever writ

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

en about your business. They check out what your competitors are doing and how well their tactics are working. They understand your target market. Plus, copywriters are schooled in proven techniques that enti

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e people to pull out the plastic.

Here are five specific ways any entrepreneur can use a copywriter to package his or her products, get to market faster and start raking in the green.

HOME PAGE WEBSITE COPY

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Your home page or index page is the most important one on your site for two reasons. First, it's your welcome mat. It explains what the visitor is going to find on your site. Hopefully there's enough informa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tion to entice him to stick around and check out other pages on your site. Second, the home page carries the most weight with the search engines. A good copywriter can strategically sprinkle keywords around t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

at get your message across while simultaneously ranking your page higher in the search engines.

SALES LETTERS

A quality sales letter piques an interested customer to read on. Not strong enough and the poten

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ial client surfs on. Over-the-top hype and you get the same result. There's a definite art to writing a successful sales letter. This area should be left to professional copywriters. (Side Note: It's amazing

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o me that people will drop loads of cash on website design or graphics, but balk at hiring someone to fine tune their message. Copy *conveys* what you're all about. It should be a no-brainer.)

ARTICLES

A co

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ywriter can ghostwrite these for you if you're short on time. Articles trigger a few things. When people see your name enough times they come to recognize it (can you say, free advertising?) Also, you become

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nown as an expert in your field. Post them on your website and watch your search engine rankings improve. (Just be sure to indicate your name and contact information must stay on any forwarded material. In ge

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

eral, people are pretty cooperative if you just ask).

EBOOKS

Ebooks (or "electronic" books) are fast becoming the standard for printing. Microsoft projects that within five years, over 50% of all new books

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

will be in ebook format. Spend some time brainstorming your idea. Check online bookstores like Amazon.com to see what's in the marketplace already. Finally, create an outline, some parameters on length, hire

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

copywriter and become a legitimate author overnight.

EZINES

One of the best ways to stay in contact with your clients is through an ezine or "electronic magazine." These are newsletters emailed out on a re

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ular basis with valuable information people will want to read. You can also announce new products, contests and specials. As long as you've provided something of value, people will allow you to market to them

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

this way. But beware. The minute your ezine becomes nothing more than one long ad, you'll lose subscribers by the boatload. Copywriters can keep your ezine full of fresh content. Suddenly your time is freed u

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to promote your services. More importantly, your name will be in front of your subscribers regularly, which builds trust - and sales down the road.

P.S. Check out this resource to rock at headlines.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

"http://www.red-hot-copy.com/HEADLINES.htm" target="_blank">http://www.red-hot-copy.com/HEADLINES.htm As I've said before, I use Robert Boduch's information constantly. It's literally at my right hand now

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many people choose to enter the nursing profession out of a deep-seeded desire to help fellow human beings. Many of those who do so might not realize the many specialties this field has to offer. Each one is important, and each comes with its own set of qualifications. One of these specialties is pediatric nursing.

If you enjoy life on the road, you can pursue a lucrative career as a truck driver. Believe it or not, it is now possible to earn as much as $100,000 a year driving a commercial rig. In fact, truck driving has become ...

Wire EDM refers to wire electrical discharge machining. It uses a wire electrode that travels through the conductive work piece. The electrically charged wire is monitored by a Computer Numerically Controlled system or CNC.

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