Digg It - Business

Design your web site to achieve your goal - either it’s a brochure or an attempt to be on page one of the search engines -it can’t be both. Know your objective before you start desi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

gning your web site - and before you hire somebody do design one for you.

Most web designers are good at making your web site look good and function well. They can offer lots of ti

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s on what you should say and how you should say it. These folks will create a web site that will serve as an excellent brochure. You will be able to direct people to your web site t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o learn more about you - maybe even conclude a transaction with you. But don’t mistake this for web site generated business. Whatever you did or said to get them to visit your site

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

as what generated the business.

Some web designers believe they know what the search engines are looking for and how to work the system so your web site will get high visibility. I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f they do and you and they can produce such a web site and if it does get to page one - the business generated will be a result of people searching for you (and your competitors.) T

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

at’s web-generated business.

Know and understand this crucial difference because the two web sites have to be different.

We just finished my new web site and saw it ranked number

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

one out of 287,000 on MSN. Com, and number eight out of 154,000 on Google. I did not want a brochure. I wanted a high search engine ranking so people could find me. We have a good s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

art on achieving this objective.

Here’s what I concluded.

Regardless of what you are told search engines are successful because they do a good job of providing the “searcher” with

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

quality references relevant to the searched words or phrases. Because it’s your web site you have to decide what’s relevant and you have to make certain it’s included.

You also ha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e to remember that the stranger who is searching operates much the same way we read a newspaper. Something catches our eye and we stop. We stay (keep reading) as long as we are inte

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rested and all sorts of things can shut down our interest. The stranger who visits your web site by way of a search engine is usually looking for maximum information in the shortest

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

possible time. He or she is ready to make a decision, they will take action or move on to the next reference.

This is very different than what happens when you send somebody to you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r web site. This occurs after you have met or had a conversation during which they’ve become interested in you. They will go to your web site for history, details, or confirmation.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hey are looking for brochure-type information. They will stick with what they are reading because they feel as though they already have a relationship with you. They are not looking

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to move on as quickly as possible. They are not shopping.

Content in a website designed for highest visibility is critical; style, cute, clever, and funny are not Those attributes

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

go in the web site to be used as a brochure.

The difficulty with writing content rich information (required by a web site) is that it also must serve the reader’s needs. To do this

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

one must be well versed in the subject, very focused on the potential customers and a good writer. Such a combination is difficult to find.

When you are talking to a designer abou

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

creating a site for maximum visibility ask to see the results. Ask for the search words or phrases for the web sites they have created. Enter them and check the placement of the we

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

b sites he or she designed.

I do not design or consult on web sites but if you’d like to see what I’m talking about, the search word phrase for my business is “business strategist”

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This is a tricky one, you are going back to work after being out of the employment market for a while. Maybe you have been travelling, raising a family, going back to college or running a business and now you want to be employed again, have an income and be in a working environment.

This article refers to laws which guarantee employee rights. It also tell about employer's violations and incorrect actions.

Curiosity, as the saying goes, may have killed the cat, but it's a great benefit in motivating employees to find novel solutions to corporate challenges. This article discusses curiosity and how leveraging it can generate creative solutions at work ... or at home.

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