Digg It - Business

In a well established company, all the employees were used to follow company rules and regulations. One day, the General Manager of this company has given an ins

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

truction that employees were not allowed to enter a room in 8th floor which has no number on the door. It is significantly recognized which room is not allowed

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to go in. There is no reason from General Manager. Since then, every one always followed this rule and nobody will enter the room without number at the 8th f

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

oor.

Few months later, company has recruited a few new employees. And it is also given instruction by General Manager to all new employees that they are not all

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

wed to enter the room without no at the 8th floor.

This time, there was a young guy, called Alan.

Alan asked the General Manger: "why?"

General Manager repl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ed in a serious voice, "No reason"

When back to working, Alan was still keep thinking why General Manager giving such unreasonable order. However, other collea

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ues telling Alan do nothing but just follow the rules and regulations of the company.

But, Alan still kept asking other elder colleagues, what was the reason

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hy General Manager gave the order? Other colleagues this time warned him by quoting the rules and regulations stated in the company policies.

But, this Alan

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

aid no heed to their advice, and decided to enter the room to see what the reason was.

He at first knocked at the door first lightly and waiting if anyone insid

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

would gave him response.

However, there was no response from the room inside. Hence, Alan pushed the door open lightly, and entered the room without number. Th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

re was only one table in the middle of the empty room. A red envelope was found on the table. On top of the envelope was written that “pass this envelope to G

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eneral Manager”.

Alan was confused and took the red dusty envelope and went out of the room. At this moment, other colleagues were worried about Alan and asked

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

im to put back the red envelope and pretended never enter the room. They would cover for him.

However, Alan thanks for his colleagues good help, but he directly

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

walked to General Manager’s office and handed over the red envelope to him.

General Manager was smiling and announced to everyone that Alan was promoted to Sale

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and Marketing Manager from the very second.

Alan was confused and asked General Manager, “why I was promoted by just took the red envelope to you?”

General Ma

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ager replied, “ Yes, I have been waiting almost 6 months, and nobody pass this envelop to me, I believe you are capable of this position!”

It is truth that aft

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r few months, there is an increase in company sales and marketing under the leadership of this young man.

After that, General Manager explained to everyone that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

” Sales and marketing requires creativity. It needs people think out of the box and more creative. All of you are just used to be obedient and it has killed yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r creativity and your curiosity. But this is not suitable for a good sales or marketing executive! Curiosity may probably kill a cat , but if you are just a auto

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

atic working machine, isn’t very sad?”

P/S: Sales and Marketing job requires us to think out of the box. To be creative, it requires our curiosity and courage

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/24953/diggit-Marketing-Story--A-Room-Without-Number.html">Marketing Story - A Room Without Number</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/24953/diggit-Marketing-Story--A-Room-Without-Number.html]Marketing Story - A Room Without Number[/url]

Today everyone knows at least one person who has lost their job to down-sizing, right-sizing, cut-backs, production reduction or a mean, vicious “bogus leader” who could care less about your family, your life or your existence at the company. This may sound a bit overboard, but everyone has probably experience the manager, supervisor or company leader from hell, and if you haven’t just stick around.

Employee satisfaction has become a very important determinant of a company’s productivity. Employees are demanding more and more from their organization in exchange for their services. Employee turnover is very high in most industries, and retaining good talented employees has become an arduous task for even the best companies across the world today.

An incentive scheme only achieves long term success by the thoroughness with which the current working situation is reviewed, hence the need to look at the key Action Points.

Tags

Links

Digg It - Marketing Story - A Room Without Number

Related Articles: