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Cell phone subscribers are spending their money in mobile commerce fashion these days in what may be one of the most interesting trends of the last 50 years. Want to pay for parking? Pull

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

out the cell phone, dial the phone number on the meter for the owner of that space, and just select how much time you want to buy and how you want to pay. That’s it. Debit account or cre

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

it card, it does not matter to the merchant / owner of the parking space, they just got paid and you did not have to swipe your card or give out any personal financial information in the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rocess. Isn’t that cool?

From concert tickets to putting money on the parking meter, to buying a new DVD or some cool looking clothes, the global trend of using your cell phone to pay fo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

stuff is ringing up sales at an escalating rate. Wireless communication devices have forever changed how business is done and the pace of change is accelerating.

Cashless society gettin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

closer

The evolution of mobile commerce or m-commerce as it is know in some circles, is the ability of customers to buy something by using their cell phone. The latest generation of the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

se electronic magic boxes, come jammed packed with all kinds of good stuff that we just take for granted now like digital photography, an address / phone list of friends, text messaging t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at is a topic all unto itself and the ability to connect to the internet.

It’s the latter feature, the one that let’s us send and receive emails and browse the web to watch movie trailer

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

or just check out the news, that has created a paradigm shift in the way we live. What with the pace of life today, everyone has to go, go, go all the time, we want and now expect to hav

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the convenience to do the things we want to do right now. Welcome to the land of mobile commerce.

Now just extend that transaction process to a time when you want to buy a new DVD, tick

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ts to the latest Pirates of the Caribbean or Spiderman movie, or how about some new clothes. Each transaction can be completed by cell phone today. Functionality is limited to the geograp

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hic region in which we live. In Japan, a country that lives for the latest and the greatest new technology, Sony has been offering mobile commerce service for years. Cell phone customers

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd merchants alike just love it. Sony is so taken with the success that they plan to extend their product offerings in the emerging Chinese markets soon.

Mobile commerce marketing strate

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ies

Want to boost your brand name and increase customer loyalty? A rhetorical question that could stand the test of time, yes of course! Mobile commerce is the ticket to boosting the bot

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

om line. The paradigm shift into mobile commerce is here to stay.

To get in sync with this new way of doing business you need to adjust your web site to match the lifestyle of cell phone

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

customers.

In the USA and Canada, a growing number of merchants are using their web sites to offer commerce specials to induce customers. North Americans have a long way to go to catch u

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

p with the Japanese and many European countries that have been early adapters of the convenience of mobile commerce.

This is a dramatic shift in how business can be done. A cell phone ow

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

er now has control over their personal financial information because they do not have to share any details during a cell phone initiated transaction. No sharing of the PIN number or detai

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s about debit accounts or credit cards. Both the merchants and the customers have a much lower exposure to fraud in a mobile commerce environment and in the long run this means costs savi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

gs on lots of the things we like to buy. How’s that for a start to summer?

Terry Burton is an independent analyst who follows emerging trends in technology and financial services markets

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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