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After ten thousand years a carbon change itself in another substance.
Is this bet

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ter than the first one for the sale?
Patience please.

1. We can find It in very

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

few places in the world. It's a rare material not easy to find and extract.
2. You hav

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e to make a special structure to extract it: a mine.
3. A mine require the works of h

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ndred professionals and workers before the mineral processing begin.
4. In a mine, af

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

er long time researches, the miner find it.
5. After one year study, the diamond cut

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ter begin his works.
6. Now we need the right goldsmith. He will make with it a speci

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l Jewel.
7. Only now the goldsmith shows it at thousand jewellery around the world.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

8. It could stand a long period of time in the jewellery shop window before a client a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

sks of it.
9. So after a lot of time someone buy it at the demanded price.

Fin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lly The sale process has finished and the diamond ends its sale process.

Which is the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

just assertion now?

Carbon is better than diamonds for the sale.
Diamond is better

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

than carbon for the sale.

Every assertion is true. But the second one, for his trut

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, it needs the marketing support.
The difference is in the marketing function.
In

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the first case the marketing role is nearly irrelevant in the second it is predominant.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

>What the typology of product says to us ?
It says that: greater is the risk of

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he product greater it must be support of the marketing.
Is it obvious ? No.
I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

fact the marketing operator most common mistake is to think the Marketing/Product relatio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nship
like a constant data and not like a variable data directly proportional at the r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sk.

In the next issue : 2. Twenty Thousand Leagues Under the Sea - The marketing role

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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No method is ever perfect and sometimes shortcomings are inherent to the system and have to be accepted along with the various advantages. Trial balance method or report of accounting accuracy is also not fool proof to human errors.

Are you a “visionary”? Do you see things the way they are, but also see life how you want it to be? Are you ready for a paradigm shift so dramatic that it will change your entire life and way of thinking forever? The spirit inside you, the essence of life, is always willing. You were meant to be more than you are. You are destined to become great, if you will apply those principles of attaining that greatness in your life.

Name your most valuable company asset: Inventory? Equipment? Employees? If you've got customers, your number one asset is your customer list. That's because the fastest way to grow your business exponentially is to squeeze every drop of profits

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