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Digg It - Promotional Marketing - How To Generate Better Ideas
I walked into the office of my Chiropractor/Acupuncturist and signed in. There on the desk were three pens. One looked like a syringe, another was a crooked pen and the third looked like a bone.
"What
"What
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
are these," I asked, knowing full well they were pens.
"They're pens," the doctor replied. "I'm trying to decide which one to promote my practice with. What do you think?"
It took me a minute to respo
"They're pens," the doctor replied. "I'm trying to decide which one to promote my practice with. What do you think?"
It took me a minute to respo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
d. I was dismayed that someone was trying to sell him such clich?' ideas. Who ever this someone was, had little understanding of the good doctor or his practice. I was also a little irritated that he ha
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
n't called me in the first place.
"Let me guess," I said, holding up the syringe pen. "Our patients love it when we needle them."
"Yeah," he blurted out in amazement.
I held up the crooked p
"Let me guess," I said, holding up the syringe pen. "Our patients love it when we needle them."
"Yeah," he blurted out in amazement.
I held up the crooked p
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
n and said, "We'll get you back on the straight and narrow."
"Well, yeah," he exclaimed.
I picked up the bone-shaped pen and said, "The imprint involves the phrase, no bones about
"Well, yeah," he exclaimed.
I picked up the bone-shaped pen and said, "The imprint involves the phrase, no bones about
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
it."
The doctor came to the sudden realization that the ideas he thought were so clever only moments before, were neither clever or original.
"You're always talking about blood flow, energy flow
The doctor came to the sudden realization that the ideas he thought were so clever only moments before, were neither clever or original.
"You're always talking about blood flow, energy flow
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
nd balance, that's your message." I said. "So when it comes to your promotional marketing, why is your message suddenly bones, needles and crookedness?"
I told him if he wanted ideas that supported his
I told him if he wanted ideas that supported his
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
message and what he was really about, we'd have to look beyond the obvious.
Promotional marketing professionals often stop at the first idea they think of when developing creative ideas to promote thei
Promotional marketing professionals often stop at the first idea they think of when developing creative ideas to promote thei
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
business, event or brand. And while the first thing they think of may indeed make sense, these ideas are usually clich? and tired. But by digging deeper, better promotional marketing ideas can be disco
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
vered. The key in this case is to focus not on the "tools of the trade" such as needles and bones, but to focus on the philosophy of the doctor: balance and flow.
Several promotional marketing ideas c
Several promotional marketing ideas c
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
me to mind. Imprinted mugs and imprinted packets of tea with multiple tea bags inside. Patients could think of the doctor numerous times when they enjoy the tea. And, he can always offer them more tea b
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
gs on return visits, reminding patients to share with a friend.
Mugs make great sense for doctors and other medical professionals. They serve as a nice handout to first-time patients. But often their r
Mugs make great sense for doctors and other medical professionals. They serve as a nice handout to first-time patients. But often their r
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
al promotional marketing value becomes evident when a few mugs are stored at the local florist. When the doctor learns of a patient illness, an arrangement is created and delivered in the doctor's impri
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nted mug. This also works great for congratulatory events.
As far as pens go, there are pens that contain a liquid with a custom float inside. As the liquid flows back and forth, the logo or some other
As far as pens go, there are pens that contain a liquid with a custom float inside. As the liquid flows back and forth, the logo or some other
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
icon flows back and forth as well. A blood flow or energy flow message is now appropriate.
Stretching is also an important part of a Chiropractic therapy regime. So an exercise band might fill the bill
Stretching is also an important part of a Chiropractic therapy regime. So an exercise band might fill the bill
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
Then I thought of bandannas. Bandannas are being used creatively in a broad range of venues. Festivals, communities and businesses are printing maps, schedules and take out menus on them. Along that l
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ne, a Chiropractor or Acupuncturist can imprint a map of the body on a bandanna. The map could show how and where an imbalance creates pain. Or I could show acupuncture points and to what part of the bo
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
dy those points relate.
Thinking creatively is something that can be learned. There are two books I discovered early in my career that have been especially helpful in generating new and better ideas fo
Thinking creatively is something that can be learned. There are two books I discovered early in my career that have been especially helpful in generating new and better ideas fo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
my clients. The books, both by Roger von Oech, are, "A Whack On The Side Of The Head" and "A Kick In The Seat of The Pants".
As for the Chiropractor? We co-branded a body-map themed ban
As for the Chiropractor? We co-branded a body-map themed ban
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
anna with other businesses such as a fitness center, a drug store and a massage therapist to offset the higher cost of the item.
Perfect! Creative, relevant, useful and affordable promotional marketing
Perfect! Creative, relevant, useful and affordable promotional marketing
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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