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Have you seen this happen to a woman you know?

She gets very close to success - then turns her attention in another direction.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

She has an opportunity to "shine" at a meeting, but turns it over to someone else.

You compliment her on what a great job she di

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d and she gives credit to the team instead.

She has a million-dollar idea, but decides to take the safer route and get a steady

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ob and pursue the idea "later."

These are examples of "playing not to lose" and it's often a common ailment of women in business

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

. It's taking the safe option instead of really going for it.

While part of this may be a result of our culture, we still have c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

oices. And that choice can be to "play to win!"

There are five principles for a "Play to Win" attitude.

1. Be Decisive. In busi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ness there are opportunities that are time-sensitive and if you delay in making a choice, you may lose the chance. From ordering

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lunch to signing contracts to choosing the ideal outfit, you need to learn to trust yourself and make decisions quickly. Start wi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

h the menu at lunch tomorrow. Make your choice in less than a minute, then enjoy more time for your lunch and the conversation.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

2. Live with a Commitment to Learning. Part of the learning cycle is recognizing and admitting that you don't know. Be open to as

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing questions and give up the need to be the ultimate authority. You'll enjoy a confidence that it's okay to be you.

3. Learn fr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

om Mentors with Experience. Successful people did not achieve their success alone, yet we sometimes think we need to do it all ou

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rselves. Seek out a mentor and absorb their guidance and advice. It doesn't make you appear less capable by asking for help. It e

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

okes thoughts of "Winner" when you are willing to ask for mentoring.

4. Be Resourceful with Daily Activities. Women are naturall

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y good at multitasking, so we tend to be very efficient. But what that talent does yield sometimes is a lack of focus. So learnin

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to balance the focus and the multitasking is key to the Play to Win attitude.

5. Join a Team of Like-Minded Players. In the fam

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ous book Think and Grow Rich by Napoleon Hill, the power of the Mastermind is emphasized. It is important to align yourself with

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

others who are on the level to which you aspire. So be cautious in your associations with people, organizations and even what you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

read and watch! Be sure they are on the same winning level.

Learning to Play to Win is a process which can be learned and practi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ced on a daily basis. Start now to stomp out that "playing not to lose" attitude and start winning!

Copyright 2006 Jeanette Cate

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A number of welfare and development programs can be organized with the help of non-profit fundraising events. Fundraising activities are normally undertaken by school fundraisers, college fundraisers, and church fundraisers, or by the youths for various activities.

You trust your briefcase to hold your working life. Yet it gets banged, jostled, knocked around, even wet, especially in the crowded city. When you finally make it to the office, or return home, there is always an anxious moment, opening the lid and waiting for the results inside.

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