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Digg It - Marketers Beware, Brand Singletons Lonely and Pathetic At Your Peril
The days of the pathetic singleton, sitting all alone at home moping over his or her lonely exis
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
tence are over. Singles are more racially diverse, younger and enjoy a youthful outlook on life.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
They share a love of media and socializing and a wide number of activities from shopping to blo
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ging.
U.S. singletons find themselves as the majority group. They are increasingly going solo,
U.S. singletons find themselves as the majority group. They are increasingly going solo,
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
but it’s not because they’ve been dumped; far from it, for them, solo life is a fantastic altern
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ative to the ball and chain or eventual divorce. And this group is a force to be reckoned with o
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
a market waiting to be captured, depending on how you look at it.
Marketers would be wise to s
Marketers would be wise to s
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
it up and take notice of this ever expanding market. However, they’ll need to beware, this group
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
isn’t interested in tired old marketing ideas that depict an old fashioned ideal of how life sh
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
uld be. Instead, they’re tantalised by marketing strategies which realistically depict the unmar
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ried lifestyle, as happy, carefree and a positive choice.
Several trends have converged to crea
Several trends have converged to crea
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
te this ‘solo’ phenomenon and make singles the majority group. Adults are marrying later, or not
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
at all, divorce rates remain high, and increasing numbers of adults live together without exchan
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ging marriage vows.
The most significant unmarried sub-group has children, 89.6 million singles
The most significant unmarried sub-group has children, 89.6 million singles
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
head over half of America’s households. Single parents are a significant sector who require spe
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ific marketing. They enjoy shopping and sharing their children’s entertainment and devote a lot
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
of time to providing materially and emotionally for their kids.
What’s evident is that marketer
What’s evident is that marketer
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s can no longer afford to have a disparaging view of singletons. A diverse group, ethnically, fi
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ancially and in terms of age and gender, this group deserves real thought when marketing strateg
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ies are developed. Clich?’s simply will not do as we see the emergence of the new nuclear family
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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