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Trade Show Models

It is no secret that sexuality can be a valuable ma

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rketing tool. Many exhibitors choose to use trade show models to attract atte

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ntion to their trade show display area. There are entire modeling agencies de

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

voted to providing trade show models to exhibitors who want to increase traff

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ic to their booth. These agencies allow you to select your model or models by

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

background, skill set, and appearance.

Although trade show models can be a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

valuable marketing tool, you must be careful to ensure that your company is r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

epresented in a professional manner. While a scantily clad woman may attract

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

attention to your booth, it may not be kind of attention you are looking for.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

In fact, if your booth is crowded with men who are more interested in your m

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

odel than in your products and/or services, you may miss the attendees who ar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e actually interested in what you have to offer.

It is best to use a trade s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

how model as simply another member of your sales team. Train him/her in the s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

pecifics of your products and/or services before the show begins, and make it

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

clear that you want your model to act in a professional way. Ask your model

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to dress professionally. Demand that your trade show model be treated with re

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

spect. In general, you want to convey the idea that your trade show model is

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a member of your sales force (a much more attractive member in most cases).

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Generally speaking, trade show models are a great way to bring additional att

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ention to your booth if they are used professionally and treated with respect

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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