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The most inexpensive form of advertising, classified ads can help you sell your property, automobile, antique collection, used va

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

cuum, or anything you choose. Writing a classified ad that actually sells your product is something is a special art.

Read on to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

learn how to write classified ads that sell.

A sale is completed through four different stages – awareness, interest, desire an

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

action. Some marketers boil this down to a single word formula called AIDA formula

Awareness – awareness that you have somethin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g to sell that the prospective customer may be benefited.

Interest – the prospective customer gets interested in your product.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Desire – the prospective customer feels like buying your product.

Action – actually ordering the product and writing the check.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

The third and fourth steps really are not in your control, but doing the first two steps – awareness and interest – correct can m

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

otivate the customer buy from you.

Thus with the little number of words, you have to create awareness and interest in the minds

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of your customers, on your product.

If your classified ad creates awareness and interest in the minds of your customers and he o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

she rings you up, your ad is a success.

Keep in mind that classified ads are not sales letters. Sales letters are aimed at clos

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing the sale now and here. A classified ad is like an invitation to fix an appointment. Your prospective customer interested in b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

uying the product (your house, car, vacuum) and is willing to explore the chances of buying the product from you. There will be m

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

re communication between you and your customer and a sale is reached on mutual understanding.

Five Quick Tips on Writing Classif

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ied Ads

Clearly describe in a few words what your product is. Use numbers and facts to tell things like colour, model

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

, etc.

Don't go on to tell the whole story about your product. Just tell its present condition and location. Believe o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ly people interested in specific products will be reading classified ads for that products.

Avoid exaggerated claims.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Strange but true, you will not get the right customers with exaggerated claims.

Write a minimum of ten ads before you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

send one for the publication. You will see how beneficial it is to have an ad that actually captures the interest of people who a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e actively looking for products similar to yours.

Clearly tell readers what action to take. Ask readers to call a telep

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hone number or visit a website for more information. Include the telephone number or website URL along the ad.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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