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Digg It - Have You Found Any New Marketing Truths
When we encounter new information we are forced to make a choice.
One choice is to disregard the information because it does
One choice is to disregard the information because it does
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
not fit our view of the world.
The other choice is to embrace the information and think "What does this mean to me?" or "Ho
The other choice is to embrace the information and think "What does this mean to me?" or "Ho
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
w can this help me?"
Unfortunately, too many business people take the first choice – to disregard information - and let oppo
Unfortunately, too many business people take the first choice – to disregard information - and let oppo
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
rtunities pass them by. You see, for most of us change is uncomfortable. So we stick with what we have always done, even if i
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
t is not working well.
But it is up to us to find out the truth about marketing. That is, the truth about how to market our
But it is up to us to find out the truth about marketing. That is, the truth about how to market our
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
own business. Think of this as the "new marketing truth".
Although we can learn from what others have done, and get help fro
Although we can learn from what others have done, and get help fro
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
m professional advisors, we also need to take action and learn from what we have done. We need to learn what works exactly fo
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
r us in our own situation, with our own focus, our own priorities, and our own clients.
Get emotional When we come across a
Get emotional When we come across a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
new marketing truth, we should get emotional about it.
Have you ever been told about a marketing idea and then felt excited
Have you ever been told about a marketing idea and then felt excited
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
, distressed, or even outraged about it. I hope so!
This emotion will push us to take action. We need to be motivated to mak
This emotion will push us to take action. We need to be motivated to mak
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e a change.
We need to take the new marketing truth and get enthusiastic about what it means for our business. Will it help
We need to take the new marketing truth and get enthusiastic about what it means for our business. Will it help
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
us get more clients? Will it mean we can reduce our promotional costs? Will it help us stand out from the competition?
Re-wi
Re-wi
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
re your brain
The challenge with new truths is to take action. As international speaker and author Cyndi O'Meara explains, w
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
e need to re-wire our brain one behaviour at a time. So don't take on too much and expect instant miracles. Start with what y
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ou can achieve today, and increase your expectations from there.
The result of this action-by-action change will be a new se
The result of this action-by-action change will be a new se
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t of marketing behaviours. You will take the new marketing truths and adapt them to your own situation. You will re-align you
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
r marketing behaviours to fit with what really produces results.
The outcome will be effective marketing tactics that you ha
The outcome will be effective marketing tactics that you ha
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ve specifically chosen and fine-tuned to suit your own purpose.
In summary:
You need to learn about the marketing truths th
In summary:
You need to learn about the marketing truths th
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
at relate to your business.
You need to get emotional / motivated / enthusiastic to do something about it.
You need to star
You need to get emotional / motivated / enthusiastic to do something about it.
You need to star
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
t new marketing behaviours one at a time to re-wire your marketing brain. Don't take on too much at once and expect miracles.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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