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A great many firms sell reports on how to code your advertising for $3 or more, when it's nothing you can't learn with a little study of a few mail order public

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ations. Coding advertisements is simply a means of determining where your orders come from, and in cases where you don't use coupons or separate order forms for s

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

veral different products, a method of double checking on what the customer actually requested.

For the purpose of demonstration, let's assume you have a compan

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y called JONDO COMPANY, your name is JOHN DOE, and you market publications by PRINTCO and PUB-GUYS. You decide to run ads for different products in three publi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ations and teaser ads for your catalogs in two others, one for each publisher's catalog. Coding the latter two is easy.

For simplicity, where you put the name

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and address of the company when offering Printco's catalog, mark the name as PC JONDO, ADDRESS, and ZIP CODE. When the envelope arrives and no indication is

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

given of what was requested, you can tell at a glance what was requested.

Now Printco and Pub-Guys sound and look alike, so for the second ad, mark it JONDO-PG

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

If you're advertising the same catalog in three different magazines, use different codes for each to see which one gives you the best response, for example JO

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

NDO-PG, JOHN DOE PG AND P.G. JOHN. You can easily separate them as you receive them.

The permutations are endless: P.G. DOE, P. DOE, G. DOE, DPG, JPG, JDPG

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and if that's not enough, code the address, perhaps BOX 99, DEPT. PG, BOX 99-PG, BOX 99 DESK PG, BOX PG-99, and so on.

The person ordering wants to be sure yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

get his request and almost always faithfully reproduces whatever is listed as the correct address right down to the last comma. You can never run out of W

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ays to code. PG is the obvious code for PUB-GUYS, but you could use an arbitrary number code chosen by you and in fact, number codes are invaluable codes for m

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

king dates on the ads, to see how many trickle-in orders you get long after the ad stops running, and what months and season are most productive for selling y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

our products.

Date coding involves using numbers in sequence to indicate magazine issue number, sequence number, or date published.

This coding is virtually ess

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ntial in later campaigns. Once you've got a fair-sized mailing list, it will be far easier to use advertising codes to indicate their interests than to keep a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

complete ledger of every person and what they purchased. It also makes computer entry a snap, especially with a good filing program.

One thing that scares pe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ople about coding is receiving checks or money orders coded like the ads. People become somewhat afraid that they won't be able to deposit them because their a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

count is registered to JONDO, not JDPG or whatever. Have no fear. Your company will be registered to your mailing address. By showing the clerk a copy of t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he advertisement with the address, there will be little doubt as to who should rightfully receive the money, and your checks or money orders will clear like c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ockwork. If by chance you do encounter a bank that won't accommodate this requirement, bank somewhere else where they understand the workings of mail marketers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Business cards do not have to be boring. In fact, the more exciting and unique your business card is the more likely it is to be noticed. Since fifteenth century China business cards have been used as a tool for marketing, advertising and promotion.

Advertising balloons are inflated with helium gas, which is a colorless odorless gas, lighter than air and is preferred over hydrogen because of its non-inflammability.

I pooted. My boogers itch. Yes, these signs make you stop and look - repeatedly - but does that make them good for marketing?

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