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Among the hottest web sites these days are community portals and social networking sites. Community sites are nothing new in the online world – AOL h

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

as always been based on community, for instance – but the word and the concept is taking on a whole new popularity and meaning today. Sites like Face

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

book and Myspace have taken off into outer space by combining new technology with old marketing knowhow. Tell a friend to bring a friend and the part

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y just gets bigger and bigger.

Most online communities grow on the “tell-a-friend” principle. Promoting gifts and trends using social networking sit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es has become the single fastest-growing advertising niche in years. If you run an online community or business of any sort – discussion forums, phot

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o community, blogging site or even an online store – you can make the “tell-a-friend” principle work for you. All you need to do is play into a few n

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

atural human desires and fuel them with promises of free promotional items. Here’s one way to grow your online community with promotional products.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

1. Start with a logo or slogan – something that is recognizable and unique and yours. Yes, we’re talking about branding here. If you haven’t got a re

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cognizable logo or slogan, it’s time to develop one. Something that will scale well and be adaptable to between 1 and 4 colors is best. Something tha

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t will look good whether it’s t-shirt sized or small enough to fit on a coffee mug is best.

2. Choose a variety of promotional products scaled from

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

small to large. You might consider refrigerator magnets or stickers (ones that can be used as laptop tattoos are especially popular with the younger

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

crowd), coffee mugs, mouse mats and t-shirts for instance.

3. Work out your promotional products plan. What do your members have to do to earn each

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

prize? Your plan will vary according to your community type. A community forum might offer a “Prolific Poster” sticker embossed with your logo to mem

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

bers who start the most threads each week and a t-shirt to any member who refers 50 new members. A blogging network might offer a range of promotiona

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

l Products to those who post the most articles, gather the most comments or garner the most ad-clicks.

4. Create an easy way for your members to sha

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

re your offers with others. Add buttons to your site to allow them to easily add your site to sites like Digg, Del.icio.us, Myspace, Furl and other s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ocial bookmarking and sharing sites.

5. Publicize your promotional products! Letting your members know that you’re giving away cool shwag for bringi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ng in other members is vital to the success of your promotion. Get a picture of your site t-shirt – preferably on a hot model – and post it right up

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

front with the label “Get one of your own!”

6. Keep track of referrals so that you can pay out your rewards when they’re earned. Remember, every tim

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e someone earns a t-shirt or other promotional gift with your name and logo on it, they’ll continue publicizing your site whenever they use your gift

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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BB link (for phorums):
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