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When you are setting up a trade show display for your products, it is important to keep in mind that the two primary reasons for participating in trade shows are (1) to incre

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ase name recognition for your company and (2) to generate leads.

Increase Name Recognition

Signage can make or break you at a trade show. Your signage is what trade

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

show attendees notice before they notice what items are displayed on your table. Make sure that your company name and logo are prominently displayed so that people walking u

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and down the aisles can easily see them. Don’t assume that having brochures on your table is enough to generate name recognition. Something has to attract people to stop b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your table before they ever get a chance to see your brochure.

It is a good idea to have a raised element with your logo and company name prominently displayed. You could

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

et up a screen behind your booth, or have a standing display directly on your table. The key is to have your company name and logo at eye level so that people can easily see

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

them as they are strolling through the maze of vendor displays. The logo should be bold, and the name of your company should be large.

If people walk up to your exhibit an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ask what company you are representing, you really need to rethink your display before you attend your next trade show. What you would rather hear is, “Oh you work for XTGH

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ompany. What is it you do?” When people respond in this manner, the name of your company is going to stick with them. It is much better to have visitors who were attracted

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to your booth because of your company’s name rather than the ones who just stop by for a free doughnut!

Generate Leads

One of the reasons people love going to trade

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hows is all of the freebies that vendors give out. Interesting specialty item giveaways and food a good tools for drawing people to your booth. With that said, keep in mind

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

that a primary reason you are participating in a trade show in the first place is to generate leads.

While you don’t want to be stingy with your booth goodies, you also don

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t want to encourage trade show attendees to “grab and run” either. Don’t put 50 pens and three trays of cookies at the same time. If you put too many items out at one time

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

they’ll be gone immediately and you won’t have any leads to show for it.

An excellent way to generate leads is to have a “register to win” basket or fishbowl on your table.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Mention your drawing to people when they stop by to say hi. While they are registering, offer them a pen or a snack. You’ll end up getting a registration form or business

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

card with complete contact information all for the cost of a promotional pen or a snack.

General Setup Do’s and Don’ts for Your ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

displays.com/">Trade Show Display

• Don’t overcrowd your booth. Show a few representative products, along with literature about your company and your business cards

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

• Make sure there is room for people to easily access to promotional items or food that you are giving away at the event.

• Have a ready supply of pens on hand for

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

people to use to register for your giveaway drawing.

• Keep in mind that people will assume that pens and any other items you put out on your table are giveaways. Do no

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

display expensive or irreplaceable items.

• Sit or stand behind your booth.

• Always, always, always smile and make eye contact with people who approach your booth

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Incorporating offers a lot of benefits, such as limited liability protection, increased the credibility for your business, income shifting for lowering taxes considerably, deductible fringe benefits and business operating losses, ease of raising capital by issuing stocks, assistance in building business credit, and protection of personal assets. That is why many people choose to incorporate in Florida.

Let me be clear. There are far more pitfalls than these and far more possible reasons change doesn’t have the desired effect. The key in this title isn’t “Five Reasons,” it is “Leaders Fail.” Yes, there are many variables that can influence the success of change – but some of them must be owned by those leading the change.

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