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Digg It - 5 Guerilla Tips For Perfect Marketing Articles
Many writers truly believe that there are no such things as perfect marketing articles?
I disagree, perhaps because my own idea of what constitutes a perfect marketing article is very simple. If I
I disagree, perhaps because my own idea of what constitutes a perfect marketing article is very simple. If I
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
can sell one more widget tomorrow than I sold today, because of my marketing articles, then that is perfect.
Ten more widgets is super perfect! One hundred more widgets is uber-perfect and one tho
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
usand....well, you get the picture!
So, here are my top 5 tips for writing perfect marketing articles:
1. Headline, headline, headline!
So important that it merits three mentions! Why?
Because if
1. Headline, headline, headline!
So important that it merits three mentions! Why?
Because if
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
your headline does not grab the reader, then they will be a reader no more!
Spend perhaps 50% of the time that you have set aside for writing the article, on the headline.
Go for the emotions of t
Spend perhaps 50% of the time that you have set aside for writing the article, on the headline.
Go for the emotions of t
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e reader. Shock them, move them, scare them - however you achieve it, your headline must involve your reader, literally drag them into your article.
2. Don't fall into 'the first line trap'
It's yo
2. Don't fall into 'the first line trap'
It's yo
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ur second chance to lose the reader! In other words, if you have a killer headline, but then the first line is a load of boring statistics or way off topic, you've just lost them.
It's not rocket sc
It's not rocket sc
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ience, but you' be amazed how many people fall into this trap,perhaps because they spend so long and work so hard on the headline that they relax and just throw the first thing that comes into their
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
head up next!
Don't do it - another 20% of your time MUST be dedicated to the first line!
3. Problem, then Solution.
Your first couple of paragraphs should introduce the topic. Then, moving into
Don't do it - another 20% of your time MUST be dedicated to the first line!
3. Problem, then Solution.
Your first couple of paragraphs should introduce the topic. Then, moving into
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
he main body of the article, first, highlight the problem.
If possible, do so in a way that is as pointed at the reader, and make it as direct as possible.
For example, if your article is going to
If possible, do so in a way that is as pointed at the reader, and make it as direct as possible.
For example, if your article is going to
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
push alternative fuel sources, then the problem would be that "the world's supplies of oil are not inexhaustible, and, by the time your grandchildren are grown up, there may be none left".
See how t
See how t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
hat is almost personally addressing that reader on a one to one basis?
Then. highlight your solution. "However, there are alternatives available rifght at this moment will ensure that your family ha
Then. highlight your solution. "However, there are alternatives available rifght at this moment will ensure that your family ha
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ve heat and light for many generations to come". Again, as pointed, as directly targeted as possible.
Remember that the objective is to write perfect marketing articles. You cannot successfully ma
Remember that the objective is to write perfect marketing articles. You cannot successfully ma
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ket to a mass of people, or a mob.
All your marketing articles should aim to talk to one reader at a time.
4. Keep the body tidy!
Sounds like a line from an old-fashioned diet manual, but that's
4. Keep the body tidy!
Sounds like a line from an old-fashioned diet manual, but that's
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
all you really need to do.
When writing about the problem and the solution, use short sentences, and short paragraphs.
It is much harder to read on-screen than on page, so short is always better.
When writing about the problem and the solution, use short sentences, and short paragraphs.
It is much harder to read on-screen than on page, so short is always better.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
5. Go out with a bang!
Summarize what you have written before, then emphasize your message for a final time.
Don't leave the article unfinished or hanging in the air, because it is basic human natu
Summarize what you have written before, then emphasize your message for a final time.
Don't leave the article unfinished or hanging in the air, because it is basic human natu
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
re to look for a close to everything.
Make sure that your close leaves the reader in no doubt as to what you are saying, and, once again, the more pointed and direct, perhaps even combative, the bet
Make sure that your close leaves the reader in no doubt as to what you are saying, and, once again, the more pointed and direct, perhaps even combative, the bet
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
er!
"Anyone who has a family would be a fool to ignore the facts. Viable alternative fuel sources are available right now, and they do work, but big businesses, corporate America, have their own age
"Anyone who has a family would be a fool to ignore the facts. Viable alternative fuel sources are available right now, and they do work, but big businesses, corporate America, have their own age
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ndas, and it doesn't include you or your loved ones...."
You got a family, but you aren't a fool, right? So, why should you listen to those evil 'big businesses', 'corporate America' with its' 'hidd
You got a family, but you aren't a fool, right? So, why should you listen to those evil 'big businesses', 'corporate America' with its' 'hidd
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
en agendas'?
Ouch! Does it hurt? Sure it does!
Does it work? Well, you be the judge!
It's maybe not a 'nice' way of doing things, but you're no here to be nice, and it sure is effective.
And effe
Ouch! Does it hurt? Sure it does!
Does it work? Well, you be the judge!
It's maybe not a 'nice' way of doing things, but you're no here to be nice, and it sure is effective.
And effe
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ctive advertising and marketing is ultimately what puts money in the bank, and that's why you must spend the time and make the effort to get as close to creating perfect marketing articles as you can
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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