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Digg It - How to Establish Yourself as an Expert
Have you established yourself as an Expert in your field? If not, this is a great way to get added exposure, publicity and credibility for you and your business which will ultimately bring you more sales and more money!!
Many business professionals I know are so good at what they do but the problem is t
Many business professionals I know are so good at what they do but the problem is t
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
hat everyone else doesn't know that about them. When you think about what kind of image you want to present to the public and business community - what is that? What do you look like (in your mind)?
Do you think everyone else sees you the same way or do you suppose they might have a different impressio
Do you think everyone else sees you the same way or do you suppose they might have a different impressio
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
of you? My friends at Y2Marketing call this your “Inside Reality” vs. your “Outside Perception”. Your Inside Reality is what you think you are being perceived as and your Outside Perception is what people are actually perceiving you as. Many business owners get this confused or don't realize that thei
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Outside Perception doesn't match their Inside Reality.
It's good to be seen as an Expert in your field, I know, many people see me this way. I believe it's due to my exposure in the community and the local chambers at events and meetings, on committee's and as a volunteer; it could also be due to me ha
It's good to be seen as an Expert in your field, I know, many people see me this way. I believe it's due to my exposure in the community and the local chambers at events and meetings, on committee's and as a volunteer; it could also be due to me ha
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ing established my Marketing Seminars which get published in the local newspaper and local Business Journal; it could also be due to the fact that I've spoken in front of sales teams, chamber groups, business training meetings, women's organizations and even a high school class.
One of the main reasons t
One of the main reasons t
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ough could be because when I meet people I instantly want to help them and give them advice on their marketing; whether it's critiquing their business card or brochure, suggesting they get a nametag or car sign or if I give them suggestions on where to and where not to advertise their business. This alon
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
sets me apart (as would it you) because I am educating and informing people on their marketing, not trying to sell them something or convince them to use my services.
Think of ways you could establish yourself as an expert - how can you get involved and/or get noticed? Here are some questions to ask
Think of ways you could establish yourself as an expert - how can you get involved and/or get noticed? Here are some questions to ask
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ourself:
1. What is your Outside Perception? If you don't know, I would suggest asking some of your clients, peers, friends, etc. Ask those who would be honest with their feedback and see what they say. See if what they say is what you want it to be. If not, you will want to see how you can adjust yo
1. What is your Outside Perception? If you don't know, I would suggest asking some of your clients, peers, friends, etc. Ask those who would be honest with their feedback and see what they say. See if what they say is what you want it to be. If not, you will want to see how you can adjust yo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
r brand, your marketing message, your positioning, your products or services, pricing, etc. Don't go crazy with all of this and don't go changing things on one or two people's opinions but be proactive and look at yourself and your business from the outside in.
2. What kinds of clients or people do you
2. What kinds of clients or people do you
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ttract? This somewhat relates to your target market which means if you attract one type of person who wants to listen to you or do business with you and you are targeting a whole different type of person - then you might want to rethink who you're targeting? So, where can you find more people that are a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
tracted to you? Do they have a professional organization you can speak at or advertise to?
3. What kind of articles, how to tips or stories can you write that will be of interest to the general public or are hot topics for the media? If you find some hot topics, then find a way to write about them. De
3. What kind of articles, how to tips or stories can you write that will be of interest to the general public or are hot topics for the media? If you find some hot topics, then find a way to write about them. De
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
elop articles to post on your website, offer online to article publishing sites, offer local media to publish, edit or quote you from or research online for other media sources that these would be of interest to. Then don't forget to highlight yourself when published to your list on your website, by emai
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
or mail.
4. Where can you speak on similar topics of interest? Are there professional, church, community or other organizations with members who would be interested in your expertise? Approach the person in charge of booking their speakers with attention getting headlines, topics and presentation idea
4. Where can you speak on similar topics of interest? Are there professional, church, community or other organizations with members who would be interested in your expertise? Approach the person in charge of booking their speakers with attention getting headlines, topics and presentation idea
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
. Give them highlights of what their attendees would learn or what they would walk away with but don't show them your whole presentation. Offer to speak for no charge at first and then as you get more known, try charging for your time; some organizations will pay, some won't.
5. Are you publishing an e
5. Are you publishing an e
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ine? Make sure you are. You'll want to send it out to your opted in list, advertise the ezine online so others can sign up and promote it on your website. The more followers you can get regularly through email marketing or other marketing, the more referrals or opportunities you'll get to speak at even
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
s, be quoted in publications or be highlighted in some other way.
These are just a few ways to increase your expert status. Most of all, you want to be “On Top Of Mind” with everyone who knows or comes in contact with you. You want to become the “go to person” in your field; this is how you become an e
These are just a few ways to increase your expert status. Most of all, you want to be “On Top Of Mind” with everyone who knows or comes in contact with you. You want to become the “go to person” in your field; this is how you become an e
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
pert. Good luck!!
About the Author Katrina Sawa, Relationship Marketing Expert, helps entrepreneurs and independent consultants build their database of clients and prospects, determine the best ways to market their business to their target market, teach them how to network, develop follow up systems, m
About the Author Katrina Sawa, Relationship Marketing Expert, helps entrepreneurs and independent consultants build their database of clients and prospects, determine the best ways to market their business to their target market, teach them how to network, develop follow up systems, m
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rketing and advertising plans and find ways to get free or low cost publicity which all lead to more customers and increased sales!
Katrina has been named "The Networking Queen" by her peers and clients ever since she founded her business in 2002. She was always found out mingling at chamber of commerce
Katrina has been named "The Networking Queen" by her peers and clients ever since she founded her business in 2002. She was always found out mingling at chamber of commerce
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ixers, business networking events and expos and any event she could attend where her target market would be in attendance. Consistent networking and follow up is the primary reason Katrina has been so successful in her business.
An avid gardener, party planner and softball buff, Katrina enjoys the sunshi
An avid gardener, party planner and softball buff, Katrina enjoys the sunshi
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e of Northern California. She grew up not too far from the Sacramento area and then received her B.S. in Business, Marketing Concentration, from California State University, Sacramento.
PERMISSION TO REPRINT: This article may be reprinted provided it appears in its entirety with the following attribution
PERMISSION TO REPRINT: This article may be reprinted provided it appears in its entirety with the following attribution
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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