Digg It - Business

So how do you go about getting the next order from a business who has just bought for the first time? You could start by thanking them for

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

their first order! What do you think of the following ideas?

You must watch the competition and price your products correctly. You do no

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t necessarily have to be the cheapest but you certainly cannot be the most expensive! None of the steps below will work unless you have pr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ducts that are competitively price. Many people are willing to buy at a price that is slightly higher than the lowest if they feel that th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ey are getting better service.

Follow up with a phone call a week after satisfying their order and ask if everything was okay. Did their

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rder arrive on time? Were they happy with our service? Were any goods damaged? Send them a feedback form after every delivery. Some custom

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ers will fill this form every time and alert you to any problems before you lose them.

Ask your business clients if they would like to su

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

scribe to your monthly newsletter. Remember to always make it clear that they can opt out at anytime. This way you can inform them the lat

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

est developments in your business, new product launches, new staff arrivals, changes to policy and much more.

By sending them regular inf

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rmation, your customers will share your joy when you inform them of any good news. They will feel your pain when you share any negative de

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

velopments. By keeping your customers abreast of the latest developments you can in some cases turn the customer into your friend.

It is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

far easier and cheaper to get more business from an existing customer than it is to find a new one. Do you remember how long it took you i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

man hours and phone calls before you eventually got their first order? Why throw this away so quickly just because your business does not

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

have a system in place that monitors existing customers.

How could you improve your service to them? Such a simple question to ask but t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e answers can be so powerful. If a customer does respond to this question learn from the answer and implement changes so that next time th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ey get better service. If you are lucky they will teach you how to do more and save money!

When would they like you to call again? Stick

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he date in your diary and make sure you call them!

Do you always remember to ask for more business? Asking for more business might seem s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

imple but it is amazing how many people forget to pick up the phone when the customer is ready to place his next order.

If they are happy

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

can they give you a testimonial or a referral? Some of the best testimonials should be in your brochure and in your regular newsletter. Re

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

member to follow up on referrals as they can be the easiest to get new customers to pick up.

How do you go about getting the second order

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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