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One of the most engaging ways to talk about your business is by telling stories about your clients

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and how you helped them. Most of us love to tell and hear stories.

When you describe how you hel

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ped a client, you are planting seeds in the mind of your listener or reader about what is possible

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

As your tale unfolds, she may start thinking "Wow, that's just the situation I'm in" or "I could

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

use that kind of help."

Your stories don’t have to portray large-scale or dramatic turnarounds. I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you’ve had those kind of results by all means use them but a short, simple tale can also get your

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

message across.

Here are a couple of tips to help you come up with some stories.

1. Pick one of

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your best clients or most successful projects.
2. Define the problem the client had or the s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ituation she was in when she came to you for help.
3. Talk about the solution you offered to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

solve her problem.
4. Then let the reader know the outcome you achieved for your client.

Be

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

very specific at each stage so that the reader knows exactly what you do and how you can help her

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

. Describe concrete events and actions, rather than talking about concepts. People don’t buy conce

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ts, they buy results, so be careful not to get too eloquent about the philosophy of why you did wh

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

at you did. There’s a time and place for that and this is not it because it will take away from th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

impact of your accomplishments.

There are many ways to use these kinds of stories in your market

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ing.

• As case studies on your website.
• In any of your marketing materials.
• When

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

alking to potential clients at networking meetings.
• Any time you're tempted to use the bor

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing old "I do xyz" line.

Go through this process for a number of clients or projects. Then when y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u’re writing or talking to a potential client, you can pull out the story that’s most relevant to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

her situation so that she begins to see herself in your story and knows that she needs to hire you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you want to make a special event in your life to be perfect, you have to make sure that every detail is well-organized and planned, one of which is the transportation. Transportation is one of the factors that you have to consider.

Mr. Reed, for want of a better name – always made sure that doors were kept closed, windows locked, and everything as organized as could be. He also had a morbid fear of being locked in the cold-room unable to get out; I suppose he’d watched The Shining a few times too many. So the door had no lock or automatic closing mechanism, just a stiff, heavy chrome latch with handles inside and out.

The Employee Time Clock feature could be one of the best return on investments generated by your point of sale system.

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