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Many veteran exhibitors swear by island displays at conventions and tra

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

de shows, but these spaces present a number of problems to more inexper

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

enced exhibitors. An island display is surrounded on all sides by aisle

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s, and usually islands are 20' x 20' or 20' x 40' spaces. The challenge

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

for the exhibitor is to fill the space with a display that looks attrac

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ive and engaging from all angles.

In addition to placing high demand o

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n your display budget, an island display places a lot of stress on the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

taff of your trade show booth. Your staff members must be able to recei

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e incoming leads from all angles. Most people who choose to register fo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r an island display have a dedicated staff of sales people who have a l

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t of experience with working trade shows as well as participating in th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

trade show environment. If this is your first trade show, it is probab

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ly best for you to register a smaller booth to practice your skills.

D

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

spite the challenges presented by the island display, a well-designed i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

land booth can make a huge impact at a trade show. The sheer size of mo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

st island displays is enough to leave an impression on exhibitors and a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tendees for a long time to come. Think back to your past trade show exp

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rience. You probably remember the booths that were the largest more tha

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

n you remember the tiny tabletop exhibit with one person staffing it. I

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you can pull off the island display, you can make a lasting impression

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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