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Trade show giveaways or promotional products are an excellent way to ens

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ure that your company is memorable, but only if they are used correctly.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

You do not want your company to be remembered as the group who was more

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ocused on their stress ball than on their products and/or services. Your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

promotional items need to compliment the whole of your display and gener

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

te interest in your products and/or services.

Your trade show giveaway

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

items should not only fit in with your overall marketing scheme, but the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

should be memorable and well-branded. You need to select trade show giv

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

aways that are unique, useful, and appropriate. Ideally, your company wo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ld be giving away products very similar to the ones that you sell, but f

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r companies who sell more valuable items, the giveaway should relate to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

what you sell in some way. The typical items (such as pens, stress balls

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and plastic cups) are not the type of giveaway that will ensure that yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r company is memorable after the show. Your giveaway should be something

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

unique and should relate to your product.

You should also establish awa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to effectively track the success or failure of your promotional items.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Many companies use giveaways to direct clients to a specific e-mail addr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ss, so that you can measure the response to your giveaways by the number

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of e-mails you receive. If your trade show giveaway is really effective,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

you may even notice an increase in foot-traffic to your trade show booth

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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