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When you’re about to open your doors for business and you need materials to promote it, where do you start? Brochure? W

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ebsite? Direct marketing package? Postcards?

One of my teachers, Master Copywriter Lorrie Morgan-Ferrero of Red Hot Co

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y, says the best place to start is to write a sales letter.

Why?

To produce an effective sales letter, you have analy

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ze every aspect of your product or service. This means researching and scrutinizing your target market, getting inside

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

heir heads and figuring out what makes them tick, understanding the doubts that might stop them in their tracks and pre

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ent them from hiring you or buying your product. It forces you to nail down every feature, benefit and advantage of you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r product or service. It means taking a detailed look at exactly what makes your product or service different from thos

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of your competitors. It also makes you come up with the best ever call to action. Not to forget collecting well-crafte

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d, stellar testimonials from your best clients.

Not only that, but you do this all in great detail and depth.

Now you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

may not use all the information in your letter, but you have to delve into all these aspects in order to cherry pick th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

parts that will create a persuasive message for you.

The challenging part in writing a sales letter is that you can’t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sit down face to face with your prospect and answer questions as they pop into her mind and out of her mouth. Instead

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ou have to anticipate every point that might come up in a personal meeting and answer those one by one in your letter.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

So an effective sales letter covers every point you need to make in order to move the reader to the next step in your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sales process, without having the feedback you get when you’re sitting across a table from them. Not an easy task.

Tha

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

’s why it's such a great idea to get started by writing a long and detailed sales letter even if you’re not planning to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

send it.

Sure it takes time to gather all the details, analyze them and organize them in a way that flows persuasivel

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

through the sales process. But once you’re done, you pretty much have all the information at your fingertips to put to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

gether any other piece of promotional material. It's all there in one document. Then whether you want a brochure, websi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e content, a presentation, a postcard or even a 30-second Round Robin or Elevator Speech, it's ready in next to no time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Business security is extremely important in this new era of increasing crime and is considered as a valued investment.

Is respect a necessary element of success? Stay true to yourself, and you can have both success and respect!

All successful marketers know the sale comes from the words or the copy. Anytime you want to give yourself a pay raise, just tweak the copy.

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