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Nearly all trade show displays are shipped in cases that are designed to h

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

old hardware, graphics, display lighting, and other trade show products. O

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ften, these cases can be easily converted to a podium or counter with a si

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mple fabric or graphic wrap to encircle the case. When this is done, you h

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ve what is called a "case to counter conversion kit". This system is attra

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ctive to most exhibitors because the case is usually already purchased, so

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

adding a simple graphic can give the case extra functionality with little

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

extra cost.

The concept of the Case to Counter System is perfect for the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

exhibitor who is concerned about shipping costs. Instead of absorbing the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cost of an additional case to hold counter hardware and graphics, the case

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

itself can be converted to a podium counter that can be used to hold a lap

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

top computer or other useful tools. One disadvantage is that you cannot ea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sily access materials stored inside the counter without taking off the cou

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nter wrap (usually graphic or fabric). Although this is easy to do, it is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

robably not something you would want to do in the middle of a trade show.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Most companies offer a graphic podium wrap and a fabric podium wrap. The

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

fabric podium wrap is a solid color piece of fabric that wraps tightly aro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd your case to make it look like a counter. The graphic podium wrap is us

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ually relatively plain, with a company name and logo on the front. This is

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a great way to ensure that your branding efforts are even more successful

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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