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Encouraging Repeat Business through Loyal Rewards: More Smart Marketing Strategies for Local Restaurant Owners

There are few th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ings restaurateurs find more satisfying than watching their tables fill up with familiar faces. Repeat customers, the kind that keep coming back for birthdays, anniversaries, or just to grab a quick bite on a Friday night

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

, are crucial for the success of any restaurant. According to global management experts Bain & Co., repeat customers spend 67% more than do new customers. Thus, it is not only personally satisfying to see familiar faces r

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eturn to your restaurant, but financially rewarding as well.

But how do you turn a new customer into a repeat one? While ensuring that your customers receive the highest level of service and the best food possible are cr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ucial elements to encouraging repeat business, there are strategies that can help you to proactively build relationships with customers and increase the likelihood that new customers will become regular ones.

Previously,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

I discussed how smart marketing campaigns that target new movers can help restaurateurs to expand their customer base by reaching out to new residents. While inviting a new resident into your business is always a step fo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rward, getting them to return should be your ultimate goal. Here’s how you can do just that:

1. Restaurant owners should encourage their employees to approach each interaction with a new customer as a job interview. Host

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and servers should be friendly, well-dressed, and helpful. Explain to your employees that this type of behavior not only increases the chance that the customer will leave a good tip, but also that the individual will ret

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

urn to tip again in the future. Each time a new customer enters your establishment you are auditioning for their business in the future—and the effects of a negative first impression are very hard to break.

2. A

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

fter the customer has finished his meal and is waiting for the check, ask that he provide an email address for future correspondence. Explain that your restaurant occasionally offers specials and free meals to its most va

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lued customers, and that you would like to include his email on the restaurant’s list. Most likely he and other customers will provide their email addresses, allowing you to create a database of information about your cus

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tomers.

3. Use this database to distribute special offers to past customers and drive business to your front door on slower days. For example, if your restaurant is booming on the weekends but typically sees little busin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ess Tuesday nights, send out an email on Tuesday morning to your customers inviting them to redeem a gift certificate for a free appetizer or entr?e. Explain that the offer is only valid for that Tuesday evening, and enco

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

urage your customers to stop by and redeem the gift. Suddenly, your restaurant will begin to fill up with customers who might have previously had dinner at home on a Tuesday night. With a few simple emails, you have turne

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a slow night into a busy one by reaching out to your customers and giving them a reason to visit you again.

The goal of the above strategy, which I call a Loyal Rewards program, is to create “top of mind awarenes

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s”—to keep your business clearly positioned in the forefront of your customers’ minds. While you, as a restaurant owner, may forlornly pine after your customers during slow business nights, your customers will likely not

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

think of you or your business unless prompted by an email, advertisement, or special occasion. In fact, they may always think of your restaurant as their “Friday night” bistro, for example, unless you give them a reason—a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Loyal Reward—to visit you Tuesday night as well as on Friday. Thus, you should make it your goal as a successful entrepreneur to casually remind them of the great time they had the last time they visited yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ur establishment, and invite them to repeat the experience with a special offer. By doing so, you are encouraging repeat business by reaching out to customers who you know already enjoy your services.

The bottom l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ine is this: Loyal Rewards programs work both ways. Your customers are rewarded by showing their loyalty to you, and your business reaps the benefits of staying loyal to its past customers. It’s a win-win situation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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