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Digg It - Marketing: Verbal Legibility: 3 Secrets to Leaving An Understandable Message
After my third attempt to de-code the phone number from my voice mail … I gave up. Seems Frank Janson … Johnson … Jorson or somethin
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
g like that from some company in Mauzoula or Missouri wants me to call him back. His number is 636-6 something, four, 36 or maybe it’
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
3 zero then 6, 8 then something. Whatever! Point is, I’m not calling him back. And if he ever does get a hold of me, I’ll be less th
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
n enthusiastic about dealing with him since he’s already wasted my time and caused me a fair amount of frustration by leaving a messa
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e I can’t understand. He has what I call a Verbal Legibility factor of zero.
Where I come from, the whole point of leaving a phone n
Where I come from, the whole point of leaving a phone n
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
mber is to make it easy for people to call you back. But too often, the person leaving the message is too bored, tired, lazy or in a
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
urry to put a cohesive, understandable sentence together. Or they try to be cute with the way they say 55 triple 4 oh 2. Is that 50 t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
en 5 or is it 55? And by the way, it’s a zero not an "oh".
If effectiveness suffers because of speed, laziness or boredom, then the
If effectiveness suffers because of speed, laziness or boredom, then the
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ime you spend leaving the message is wasted, as is the time of the person for whom you left the message. It doesn't matter what your
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ob or walk of life is — phone calls sales, management, civil servant, CSR— if you waste peoples' time it effects on some level how
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
hey view you.
It seems silly to tell people to speak clearly and slowly. But an enormous number of people talk way too fast, way to
It seems silly to tell people to speak clearly and slowly. But an enormous number of people talk way too fast, way to
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
soft, talk “mush-mouthed” or combine 2 or more of these traits to create a message they themselves couldn’t possibly understand. So y
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s, while it seems silly … I’ll do it anyway. "At the tone, PLEASE, speak clearly and slowly." It should take you between 8 and 10 se
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
onds to say the number so that it is understandable. 16 to 20 seconds to say it twice.
Secret #1 to ensure your number is understand
Secret #1 to ensure your number is understand
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ble. While you say your number — write it ... neatly. Say your number NO FASTER than you can write it. Then repeat it. If you have n
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
writing utensil, pretend to write it in the air.
Secret #2: Leave your phone number at the beginning of the message. In the event y
Secret #2: Leave your phone number at the beginning of the message. In the event y
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ur target doesn’t get your number the first time they hear it, they don’t have to listen back through your whole boring message to ge
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
it.
Secret#3: Record yourself some day when you’re busy returning phone calls, making calls and leaving messages. Or, call yourself
Secret#3: Record yourself some day when you’re busy returning phone calls, making calls and leaving messages. Or, call yourself
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
and leave a message. Then critique it. Then have a co-worker critique it.
These three little secrets can help increase your verbal l
These three little secrets can help increase your verbal l
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
gibility, make better use of your target's time and increase your call-back rate. Listen to yourself … you just might learn something
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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