Digg It - Business

Massive exposure is a must in online business. Too many would be successful entrepreneur’s and home based business owners focus on the age old saying “quality before quantity.” This does not hold t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rue in the home based business industry. When dealing with online marketing and advertising, QUANTITY comes before QUALITY.

Let me give you an example. You go to a lead source with the intent on

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

uying leads, and are given a choice. You can order 20 highly targeted surveyed phone verified leads for $30, or you can order 15,000 30 day old auto responder leads for $30. On the surface the 20

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

highly targeted leads seems to be a better deal. Because you got 20 people who appear to already be waiting to buy, and they are just waiting for your phone call or email.

In online business this si

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ply isn’t true. The fact of the matter is each of these lead lists have been sold and resold countless times. It doesn’t matter who your lead provider is, chances are the list of leads you ordered

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

have been sold at least 5 or 6 times.

Some companies will claim that this isn’t the case with their particular brand of leads, that they only sell their lists two or three times to separate companie

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, and this may be true. ‘THEY’ might not have resold the lists multiple times, but the provider they used did for sure. And for this reason alone, quantity is more important then quality when deali

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng with these types of contacts.

A $3, 10 question phone verified surveyed lead will perform just as well as a 3 cent auto responder bulk lead under these circumstances, and the results will only be

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ome evident by using a massive amount of contacts and playing the numbers game.

Your goal in this industry should always be mass exposure. Trying to get the most promotional bang for your buck to a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

targeted audience. Any advertising means you decide to use, whether its purchasing bulk leads or paying for PPC advertising, you want your product to be put in front of a targeted audience. So make

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sure any leads you buy, and any PPC provider you choose to take advantage of, helps you in terms of MASS EXPOSURE.

Most successful online marketers will use a wide range of mass exposure tools. Incl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

uding email, traffic exchanges, PPC, Podcasting, articles etc. Anything that will bring the MOST traffic to their websites. Not necessarily the MOST targeted.

Now don’t get me wrong, targeted traf

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ic is great. But getting guaranteed targeted traffic can be both time consuming and expensive. At the end of the day with highly targeted traffic you could see a conversion improvement of only .5%

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

- 1%, for a price increase of a couple thousand dollars. So unless you have huge investment capital, going for the ’highly targeted’ variety of traffic isn’t always worth it.

What about PPC (pay p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r click) traffic vs. Traffic Exchange traffic for home based business?

In all honestly I believe traffic exchange traffic is superior to PPC traffic when you utilize the PPC’s correctly for a number

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

of reasons. First and foremost traffic exchange traffic is free, you can direct thousands of targeted hits to your website daily at NO cost. If you were using a PPC, the cost can be astronomical.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Lead capture on the traffic exchanges is highly effective, you can pretty much count on 1 opt-in for every 700 visitors you send to your site. In a PPC, the same could hold true, but you are payin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g anywhere from .5 cents to 25 cents per visitor, sometimes even more. Which can make PPC advertising impractical.

PPC advertising doesn’t fulfill the requirement of ‘mass exposure’, again your sac

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ificing quantity for quality and that idea never works very well online. Can a good inexpensive PPC campaign help your business? Sure. But it should be one tool in your arsenal, and a minor tool.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

If you plan on getting ALL your website sales through PPC advertising, the costs can quickly outweigh the profits. In closing, always go for quantity over quality in online advertising and marketing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/25175/diggit-The-Importance-of-Mass-Exposure-in-Online-Business.html">The Importance of Mass Exposure in Online Business</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/25175/diggit-The-Importance-of-Mass-Exposure-in-Online-Business.html]The Importance of Mass Exposure in Online Business[/url]

Micro entrepreneurs are the owners of small businesses that have fewer than five employees and have startup costs of less than $35,000 and annual revenue of less than $100,000. There are nearly 21.5 million micro entrepreneurs in the U.S.

Wire electrical discharge machining has played a crucial role in development of the manufacturing sector. Since it is very popular even in the allied sectors, many companies have joined the league of manufacturing wire electrical discharge machining systems. Many entrepreneurs have chosen the supplies department.

Recruiting and hiring are often done in haste, leaving the company to repent in the long run. Today, there’s a reason to be concerned about negligent hiring. Negligent hiring means you and your compa...

Tags

Links

Digg It - The Importance of Mass Exposure in Online Business

Related Articles: