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Ah, the land of ROI-ification. A land where e-mails are opened and links are clicked and phones ring by the minute. Is this utopia? Or arms-length reality? Once you apply

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

these proven strategies, you just might find out.

But first, a look at the state of your website.

What a big website you have, grandmother! Many corporate websites are

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

little more than online brochures featuring product and service descriptions with a few crunchy benefits tossed in for variety. Slick design, not very engaging copy. They

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

read like how a cubicle looks: bland, boring, safe. A tendency to rely on jargon and highly technical language to convince the prospect means most prospects remain unconv

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nced. Assuming they read that far.

Thank God I'm Not Coca Cola!

Fortunately, being small has its advantages. Nimbility is one of them. (Yes, you can even make u

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

words.) As a small company, it's relatively painless to make a few quick adjustments if a particular message isn't working.

So what's the alternative? What if you can't

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

afford to take risks with edgy, engaging marketing communications? First, consider the consequences of lost opportunities. Not taking a risk may turn out to be the riski

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

st decision of all. Fortunately, you can change direction relatively quickly to start generating results. Here are 5 small steps to ROI-ify your website:

1. Forget a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

out your company, your product, your service. Tailor your messages to focus on the customer. Your customer. "We" and "I" are dirty words. "You" is a glorious symphony

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

What does this person care about? What keeps him up at night? What are his fears? Dreams? Favorite ice cream flavor? When prospects see themselves in your messaging, the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

're irresistibly drawn in. The more tightly you wrap your message around your prospect's concerns, the better your results.

2. "Huh?" and "Duh!" Testing is a high

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ly scientific method whereby each sentence is read aloud. Offending sentences will almost always trigger a sub-optimal response. Example: "With carrier-class availability

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

dynamic port allocation and intelligent fabric services," (Huh?) "it's the ideal backbone for your enterprise." (Duh!) Solution? Translate all features into a meaningful

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

benefit prospects can identify with. You want "Wow! I get it!" Wow makes them act.

3. Translate features into benefits? Or not. When writing out your servi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e benefits, you need to consider what those benefits actually mean to your prospects. Don't translate features into an obvious, generic benefit that every other company o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

fers. Dig deeper. How are you different, and what pain does that solve for your prospect? Deliver the value in addition to the benefit.

4. Ask not what you can do for

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

your customer. Many companies are so busy explaining what they do that they forget to answer the questions buyers are asking themselves about why they should buy fro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you in the first place. Don't forget to consider these questions when crafting your message. You're much more likely to convert a prospect into a sale.

5. Test bef

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re rolling out the big guns. If you're already in the midst of a marketing campaign, don't panic. You don't need to employ all of these strategies at once. Successful

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

companies embrace new approaches by testing them first. Marketing, after all, is part art, part science. Testing big changes helps you minimize risks and maximize results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Over the last few days we’ve learned that you can’t just go out and work hard to get rich. You need to work smart too. You do this by putting effort into projects that will earn you passive-leveraged income.

Just because your monitor and computer tower are rectangular doesn't mean your mouse mat has to be. In fact, with optical mouse technology getting better and better, you need less and less room for your mouse to roam.

Learn useful tips on how to react, taking care of your body posture, language and other body signals that reveal more about you during a job interview.

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