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Every trade show presents its own unique challenges, but there are a number of features that are com

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mon to all trade shows. Whether you are attending a local Chamber of Commerce show or a well funded

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

national show, there are a few general guidelines you can follow to make sure that you are well prep

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ared and well equipped for your upcoming show.

The goal of every trade show is to generate leads th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

at you can hopefully turn into sales for your company. Although many trade shows allow you to purcha

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

se and sell products, this is generally not the point of trade shows. Each lead you generate should

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

be carefully recorded in as much detail as possible. A stunning 80% of leads generated at trade show

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s are not followed up, which is absolutely astounding considering the amount of money companies are

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

willing to invest in conventions or expos.

Usually exhibitors purchase a trade show display to high

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

light their products and/or services. Many exhibitors make the mistake of cramming too much informat

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ion into their display space, but when it comes to graphic design for trade shows, less is more. The

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

key elements of your trade show display should be your company name, logo, and a few key pieces of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

information that you want them to remember. Attendees will be walking past hundreds or even thousand

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s of booths at your show, so make sure your booth makes an impact quickly.

Although many trade show

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

booths are easy to set up and take down, many require skilled workers. Most larger trade shows have

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

unionized work forces available for hire to offer you help with setting up and taking down your tra

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

de show display structure. Many exhibitors choose to ship their booth in advance to a warehouse near

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the convention center, where it will be managed by a group of workers.

Generally speaking, the goa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l of trade shows is to generate profit for your company and maintain brand recognition. Both can be

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

achieved with a high-quality trade show booth, dedicated booth staff, and lead gathering technology.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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