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Open houses are the best way to convince parents to sign their children up your centre. But for an open house to be an effective marketi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ng tool, there are some pre open-house preparations to be made and a budget allocated. What you want to is create a memorable experience

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

for both the parents and the child.

1. Timing
Open houses should be over the weekends so that the working parents can check out yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ur centre at a leisurely pace. It can be over one weekend or if resources permit, offer it over two or three weekends.

2. Promoting you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

open house
There are a number of ways to ensure that news of your open house is spread.
- Put up a banner, with the date and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

time of your open house, about two weeks before your actual open house.
- Take up an advertisement in the local papers announcing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your open house.
- Put up notices in as many high traffic areas as possible such as local caf?s and eating places. Do not forget to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

put it up your own centre so that the other parents are informed. Nothing beats word of mouth advertising.
- Print flyers and dist

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ibute it at high traffic areas in and around your neighbourhood a week before your open house.

3. Pre event preparations
- Do some

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

spring cleaning. Ensure that the centre is neat and tidy, no wires exposed, the books and notes neatly stacked, dirty stains painted ov

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r, etc.
- Frame up all your the licenses and awards and put them up. Pin up nice photographs of children’s activities and their dr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

awings.
- Ensure that all the necessary materials are ready and inserted into nice presentation folders. Items include curriculum,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ime table, food menu, etc. Prepare a few sets.
- Prepare a nice little album / scrapbook of photographs

4. Open house programme

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

> - Ensure that you have sufficient brochures for the parents to bring home.
- Ensure that you have lots of enrollment forms and w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

iting materials available
- Prepare a programme for the children e.g. face painting, art and craft, story telling, etc.
- Ensu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

re that you have enough helpers on the day of your open house
- Prepare some snacks and light refreshments
- If budget permits

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

prepare small little door gifts and give it to them as they depart, preferably with the name of your centre printed. Examples of door g

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ift as car decals or balloons.

After the open house is over, the work is not done yet. Remember to follow up on all your leads. Write l

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ttle notes on the form such as when to follow up with them, etc so that you do not forget. Organise and file them in an orderly manner.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

One suggestion is to file them according to when they said that they will sign up, so that you know when to follow up.

Happy organising

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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