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  • Digg It - Unwork - Just What Is It and How Can You Get Some?

    With apologies to Byron Katie's important 'Work,' I've been using the phrase Unwork quite a bit lately to help foster the premise that working hard is NOT the way to riches or happiness.

    For some people working hard is a license to feel justified about complaining. Or feeling self-important.

    For others it's a way to pull the wool over their eyes about the fact they aren't succeeding - they're doing everything they can, ar
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    en't they? Exhaustion is the proof of this statement. It can't be their fault because they're trying so very hard.

    Still others are subconsciously using hard work as a way to avoid something. Could it be fear of success? or almost any other fear/feeling?

    I've been exposed to enough variations on the theme of hard work that I feel I can say with confidence:

    The message "Work hard and you'll be rewarded" is MOST useful to
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    eople in authority (teachers, parents, church leaders, politicians, etc.) Tired people (adults and children) are less likely to act up.

    What I know for sure is that it takes a certain amount of guts to think about Unworking. Hard work is a potent anesthetic that like any addiction numbs us to life. Time to wake up.

    Let me be clear that Unwork isn't about being lazy. And it isn't some fancy way of talking about delegation
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    r time management either. I hate to say it's a kind of 'consciousness' as that's just too floofy for many people to care about, but it is in fact what it is. And...there are specifics that can help you start 'doing' unwork in a concrete way so this isn't all just ethereal stuff.

    Register for the no-fee Open House TeleSeminar on Unwork (post coming soon) if you'd prefer a more interactive version of this. But here are my no
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    es in response to those of you who don't want to wait. ;) Remember - Suzanne Falter-Barns is spearheading the call so I'm sure she'll have much to contribute on her end too.

    Or, check out the radio show Pam Slim did with me on 'Taking the Struggle out of building your business' over at VoiceAm
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ricaBusiness. You can download the program here.

    Now here are my notes on just what Unwork is and how you can start integrating some...

    (1) What does Unwork mean?

    The first step to understanding the concept of Unwork is noticing that for everything you do, there is a hard way and a
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    easy way. Whether it's picking a photograph at IstockPhoto to illustrate your blog post; putting together your new TV stand or making ends meet this month, there IS a hard way to reach your goal. Perhaps it's the road you're most used to taking.

    So the best way to help connect you with the concept of Unwork is to ask you to assume with me there IS an easier way to what you are doing. So pick a challenge you're working on
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    this week. Or a long-standing obstacle in your life. My assumption is going to be that there is an easier way. If you were to play along, what comes up?

    This is about practice because letting go of the habit of thinking life has to be hard isn't going to be an overnight thing. So practice challenging yourself. Gradually your way of 'being' in your business will become less onerous.

    Just start with one thing. Go ahead, you
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    can think of one thing that you're annoyed at that feels terribly hard...what is it?

    Unwork = noun. Definition = a contrarian idea that for everything human beings seek to do or achieve in life there is a hard way and an easy way or unwork way. Especially applicable in entrepreneurial settings.

    (2) What might be a useful metaphor that conveys the sensibility of Unwork?

    Unwork can feel like a foreign concept the fi
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    st time you hear it so I like to use metaphors to help us get intuitive about it. Here are two:

    Metaphor #1: If you were hanging a calendar on your wall, you wouldn't go to the basement to get your power tool, right? Yet so many of us in our daily 'to dos' are doing just that - using a power tool to put in a tack.

    We might be spending way too much time to complete something...or doing a menial task at the time of day when
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    our brains are most creative...whatever it is, there is an ineffective use of energy to accomplish the task in front of us...using a power tool on a tack when just your thumb would do the trick.

    How are you burning out a power tool doing something little in your business?

    Is it possible you're giving a long lecture to your teenager when a small curfew reminder would do the trick?

    Metaphor #2: ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    /andrea/archives/2007/04/the_sun_and_the.php" target="_blank">The Sun and the Wind fable, excerpted from the book 'Money, Meaning & Beyond' and previously posted here.

    Okay, I lied. There is another very colourful and slightly PG-13 metaphor that illustrates Unwork to a 'T'. I think it's the MOST effective metaphor there is for some people but I'm not g
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ing to post it here. I'm being a little coy here alright? Okay maybe a little chicken too. :-) So if you'd like me to post it I will, but encourage me a little would you? I'm not a prude (especially in 1-on-1 coaching sessions) but I'm still not sure how colourful to be here...

    (3) What are some recent examples of how you apply Unwork in your life?

    Example #1: After being self-employed nearly 10 years, I know ther
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    are two major activities that consistently generate income. For me, these are speaking and writing; they may be different for you. But speaking takes a proportionately HUGE amount of my time, effort, patience from husband and family, etc. in order to do. Not to mention health and other environmental costs.

    By contrast, writing takes up much fewer resources and - important - does almost as good a job generating business as
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    speaking does.

    Unwork decision I made? Speak even less frequently than I do now, and make every speaking engagement really count. Net result: I have much more energy and time to spend writing. Ultimately this gives me better results (more money) for less work over the course of the year - exactly what was proven when I visited my accountant last week - gross income increased only 10-20% last year, but we had about the sam
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    amount of expenses and both partners worked about 40% less. That's a great raise as a result of unwork.

    Example #2: Here's a smaller example.

    When searching for a great photo to illustrate a blog post, I discovered a friend who was looking and looking on IstockPhoto. We all do the equivalent of something like this - go through all the bids on Elance for example, or researching an additional hour when you've already found
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    a good link.

    What if you were to stop? Meaning, stop when you find the first useable photo? When you find a decent bid on Elance that meets all your criteria?

    We spend a lot of time looking for what could possibly might be a slightly better answer. But all the while we already have a serviceable solution.

    Does this apply to you? If you haven't been able to think of a place to concretely apply Unwork, this should help. Ma
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    e a list of things you work unnecessarily hard at now and practice letting your work go.

    Insert a food-related Andrea-ism here: Like trimming the fat off the steak before you barbeque, you can trim wasted energy off many of your daily tasks, if only you start thinking the Unwork Way.

    Remember...Hope is not a strategy. Neither is hard work.

    In conclusion...do you know the saying 'work smart, not hard?' I don't kno
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    who said it originally but I have a huge dislike for it. Why? I just don't think it's a useful phrase when it comes to implementation.

    The phrase 'work SMART' has the exact opposite effect...in fact already-smart people are the ones who are most guilty of working too hard in their businesses. Their try to 'smart' their way out of problems when simplicity would be better. Since smartness already gets them in trouble, more
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    mart thinking isn't going to make things better.

    So I say dare to be different. Embrace unwork instead by picking a few clear action steps that lesson what you do in order to get a result, today. Now that you understand just what Unwork is about...you have no excuses!

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