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Digg It - How You Can Make Prospects Want To Do Business With You
People like to know why you are doing something and to be kept informed. Telling them the reason why you are having a sale, or reducing your stock is
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
a powerful way to get them interested.
If you are making a special offer or a specific claim when you advertise, state your reason for doing it. Be
If you are making a special offer or a specific claim when you advertise, state your reason for doing it. Be
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
honest. You’ll be amazed how people will respond and buy more of your products.
If you have a new product that you are trying to sell e.g. a new typ
If you have a new product that you are trying to sell e.g. a new typ
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e of fire extinguisher, you might want to see how the market will accept it. Instead of selling it for $49 (the usual price) you might advertise it f
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
or $34.50. In your advertisement you could say that the reason why you were selling it at this low price was that you wanted more people to use them a
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
nd see how effective it was.
Giving a reason for the low price is a sure-fire winner and will, no doubt, sell many more fire extinguishers.
How ca
How ca
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
n you use this marketing strategy in your business? Let’s suppose it’s just before the end of the financial year and you know that business is usually
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
slow at this time of year. You might decide to write a letter, an email, or e-newsletter and announce to your customers that you are going to make th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
em a special offer, which is valid during this period. You could include a special discount, an extra bonus or throw in an extra service. Let people
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
know why you are doing it.
Do you have some superseded stock that you want to get rid of before the new shipment arrives? Advertise it and tell your
Do you have some superseded stock that you want to get rid of before the new shipment arrives? Advertise it and tell your
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
public why you are selling this stock at such a low price.
Do you need to have a stocktake and want to get rid of some stock? Tell them why. Give
Do you need to have a stocktake and want to get rid of some stock? Tell them why. Give
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
them the reason, but be honest with them.
Be up front. If you customers want to know why you are selling things so cheaply, you can say “because…………
Be up front. If you customers want to know why you are selling things so cheaply, you can say “because…………
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
……….”
I know this probably goes against every grain of business sense, but I promise if you give people a good, believable reason why they'll respond
I know this probably goes against every grain of business sense, but I promise if you give people a good, believable reason why they'll respond
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
with open wallets.
Even in this digital age of email and the Internet everyone still has a real mailbox. According to "Direct Marketing" magazine, o
Even in this digital age of email and the Internet everyone still has a real mailbox. According to "Direct Marketing" magazine, o
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
er $36 billion was spent last year on direct mail, eclipsing both print and broadcast.
However, the majority of small businesses still do not use dir
However, the majority of small businesses still do not use dir
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ect mail as effectively as their larger counterparts.
You see, dollar-for-dollar, nothing provides a better return on investment than direct mail and
You see, dollar-for-dollar, nothing provides a better return on investment than direct mail and
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
it doesn't matter what product or service you sell.
Think about it. A sales letter is the most powerful employee you could ever hire. For about the
Think about it. A sales letter is the most powerful employee you could ever hire. For about the
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
price of a cup of coffee - it will relentlessly go out and deliver your message perfectly, every time. It will never call in sick. It will never compl
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ain. And it will never quit on you. Simply put, a powerful sales letter is like having a little automatic, money-making robot working for you, tireles
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
sly...day and night.
For more tips and information about how you can make customers want to do business with you go to http://www.wordsthatsell.com.a
For more tips and information about how you can make customers want to do business with you go to http://www.wordsthatsell.com.a
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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