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You know how valuable promotional gifts can be in your company’s marketing campaigns, but your boss needs a little convincing? Speak his language and he’ll

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

listen. Here are ten ways that you can use promotional gifts to improve your company’s bottom line.

1. Promotional gifts are a great way to increa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

se brand awareness and get your company noticed. A branded gift or one imprinted with your company’s slogan will keep your name in front of your customer’s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

yes, which translates to more sales for your company.

2. Promotional giveaways and gifts leave a lasting impression on prospective customers. A st

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ylish and useful gift with associated with your company’s name is sure to be remembered when it’s time to do business.

3. You can double and even t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

iple your trade show responses when you package your message as a useful, memorable promotional gift. In fact, if you pre-plan your strategy and send out a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

promotional gift before the trade show, you’ll get twice the targeted traffic to your booth. And that translates to more contacts and ultimately more sales.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

4. Corporate and promotional gifts are an excellent way to secure dealer loyalty. If you sell your product through a network of distributors, prom

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tional gifts are a great way to cement your relationship with your distributors and make sure that your company gets preferential billing when it’s time to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

make a sale.

5. A thank you gift to loyal customers is a great way to retain the customers that you already have. Make a point of acknowledging you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

return customers, and reminding them that you exist with promotional gifts that say “We value your trade”.

6. Put your name on everyone’s back – o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r the top of their heads. T-shirts and hats inscribed with your company’s logo are among the most popular and useful promotional gifts you can give away. Wh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ether you use them in an employee incentive program or hand them out at a public event, you’ll be increasing your company’s exposure to the world.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

. Energize your employees with promotional gifts as incentives. Employees live on their commission and pay, but they really thrive on recognition. Institute

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

an employee incentive program with promotional gifts and watch their productivity shoot through the roof.

8. Bring old customers back to the fold

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ith a targeted “We miss your business” campaign. If you’ve got customers who haven’t bought from you in a while, sending out a little token that says ‘come

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

back to us’ is a surefire way to remind them that you’re a great company to do business with.

9. Increase your company’s visibility. The little pro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

motional gifts go a long, long way in ROI. A desk calendar with your company’s name on it will put your name and number where it will be seen every day. You

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

name on the handy sticky note dispenser will remind them of your company whenever they see it.

10. Special events are more memorable when you incl

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ude a takeaway promotional gift like a reusable canvas conference sack. Every time your gift is used, it will increase the good will that you’ve invested in

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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