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Promotional gifts serve your company in many different ways, and the items that you choose as giveaways should reflect their purpose. One important way t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat you can use promotional gifts is in prospecting for new clients.

The business relationship with your customers has a definite life cycle, and it’s i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mportant to cultivate it at each part of that cycle. The first step of building a business relationship with a new customer is in prospecting for new cus

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tomers. Giving away “free stuff” is often a good way to introduce yourself to prospective clients and customers. Just what stuff you choose and how you h

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd it out depends a great deal on your type of business and your eventual goal. A business that relies heavily on one-hit sales like a real estate agency

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

can use many of the same strategies as a company that relies on regular return business in attracting new customers, but there are some businesses that

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

benefit more from one method than another.

One of the keys to making your prospecting efforts successful is to suit the promotional items that you choos

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e to your business. It’s important to make sure that your name is in front of your customer at the point where he or she is thinking about your product.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ne of the most clever marketing ploys we’ve seen is the accounting office that sent out a brown paper grocery satchel in December one year. The sack was

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

printed printed with the business name and telephone number along with the invitation to “dump your receipts in the bag and let us sort it all out”. Thei

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r business increased by nearly a third for that year.

A second key concept in prospecting is to focus your sales efforts on qualified prospects. One cla

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ssic way to narrow the field is to send out flyers via a direct mail advert campaign and then concentrate on those who respond to the mailing. You can in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rease responses by up to 54% by including a useful free promotional gift in the mailing. Packaging it in an unusual package will increase the responses e

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ven more, because it plays to the curiosity factor.

A third factor in how successful you are with your prospecting efforts is the site of your giveaway.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Direct mail is one option, but there are many other places where you can promote your business with free promotional gifts. Promoting a new juice or bev

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

erage? Set up a booth to hand out icy cold samples on the beach, each one wrapped in a snug beverage cooler sleeve. Or toss out Frisbees with the name of

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the beverage imprinted on them in the park to get everyone talking about the new brand.

No matter what service or product you sell, there are promotiona

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l gifts and items that will make sense in your marketing. The key to making them work for you is to choose the right ones and use them in creative, atten

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tion-getting ways. There are many promotional gift companies on the internet that have combined decades of experience in designing eye-catching and unusu

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

al ways to use promotional items. Take the time to consult with a professional for ideas on how to best use your promotional budget to attract new custom

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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