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The type of graphic you end up with will most likely depend on the type of tr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ade show display you purchase. If you own a popup display, your graphics will

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

be produced as “mural strips” (more information is provided below). If you o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

wn a modular exhibit with many customizable features, your graphic will most

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ikely be produced as “dye-sub fabric” (more information is provided below).

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

The graphics you purchase should always be the centerpiece of your display. N

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

o matter how technologically advanced or durable your booth is, if the graphi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

cs are poorly conceived and poorly designed, your trade show exhibit will pro

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ably be a flop at your next show. Well designed booth graphics can turn a med

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

iocre display into a big hit.

Mural Strips

Mural Strips are the corn

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

erstone of any popup display you purchase. These graphics are large, laminate

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d graphic strips that are usually aligned in sequence to form an even larger

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

raphic backwall. They are attached to your popup exhibit with magnets, and th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ey hang from the frame of the display by a hard, plastic material.

Dye-Su

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

b Graphics

Dye-Sub graphics are the most popular choice for the exhibito

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r who is looking for fabric graphics. Most dye-sub graphics are washable, and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

extremely durable. The fabric is usually placed under tension to make it appe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ar tight and flat. Your dye-sub fabric graphic has little memory, so it will

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

not easily wrinkle (unless you ball it up to store it). Any small wrinkles th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

at form will disappear when the fabric is stretched tight against the display

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are plenty of things you can do to help reduce event-day challenges in the planning marketplace- making use of event planning software, choosing your venue and suppliers based on careful research, automating as much as possible, etc.

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