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Drip marketing is one of the greatest forms of marketing around today. Marketing to a captive prospect database always leads to sales, particularly if yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

u use promotional items.

Let’s be brutally honest. Getting new customers or clients is incredibly difficult. You have to scrap, bite and claw to stick o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ut from your competitors. For most businesses, the total focus is on this process, but this is a mistake? Why? The business is so focused on picking up n

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

w clients that they forget to shower attention on prospects that have either purchased from the before or shown an interest in doing so by signing up for

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a newsletter or more information.

Everybody loves new clients, but you should not go after them without maintaining communication with past clients. Th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ese people have already purchased from you! You have a relationship with them and you are credible. This means they are willing to deal with you, which i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

far more than you can say for a random person that sees your marketing material for the first time. If you learn to mine this prospect group, you can re

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ally make out on sales. One way to do it is to use promotional items.

Promotional items are pretty much what the sound like. They are add-ons. They are

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

usually given away in exchange for something. You can usually by them for a discount in quantity and have them branded with your company name and logo. T

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e strategy for using them is also fairly simple. For instance, the customer gets the promotional item if they buy a certain dollar value of products or t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ake some desired action.

A classic example of this strategy can be seen in the magazine industry. Once they have a subscriber, a publication will drip m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

arket on them in an effort to get them to extend their subscription. Promotional products related to the theme subject of the magazine are used and the s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rategy is incredibly effective. Sports Illustrated offers sports bags, for instance.

In your case, drip marketing with promotional items should be done

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

following a few guidelines. The product should be related to your core business matter. Second, it should have a perceived value. Third, it should be a t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

imely offer if at all possible. Consider the following example.

Let’s assume I offer fishing products and accessories. You know, poles, tackle, clothes

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nd so on. I should be drip marketing on my client base during certain periods of the year. Spring and summer seem like natural choices, but so does the C

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hristmas shopping season. People rarely fish by themselves, so offering them promotional products for buying more of my inventory is a no brainer. They g

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

et what they want and give the promotional item as a gift to their fishing buddies. By taking this approach, I am trying to get in front of a captive aud

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ence when they are ready to buy and jumping any hurdles of hesitation that they might have about doing so.

New clients are great, but you should never f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

orget about the people that have already done business with you. Use promotional products to reward them while also rewarding yourself with further sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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