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There is a dreaded and deadly disease embedded in too many businesses today. What is it? It is called APATHY or more specifically MARKETING APATHY. It is highly contagious and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

has become widespread among businesses. The symptoms of this disease are: lack of interest; lack of motivation; satisfaction with the status quo; lack of passion; complacency;

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

passiveness; lack of follow-up and follow-through; and a general disregard for marketing activities. These symptoms create a formidable barrier to the success of you and your bu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

iness. If you or others in your business suffer from any of these symptoms, then Your Strategic Thinking Business Coach urges you to try one or more of the top ten cures for MAR

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ETING APATHY immediately!

Cure #1: Develop a clearly defined and focused vision for your business, as well as a mission statement and a list of core values or guiding principle

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. Share this with the entire company to motivate everyone to focus on the vision and mission for the company.

Cure #2: Develop a strategic Integrated Marketing Communications

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

IMC) Plan and use that document to help drive the strategic marketing efforts of your business. This is a powerful and proven tool to keep your marketing efforts focused and on

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

track.

Cure #3: Recruit and retain a business coach, a mentor and possibly a peer advisory group. These people will provide encouragement, guidance and some great ideas for yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and your business to grow and to be successful.

Cure #4: Recognize and acknowledge your own “value.” Identify your gifts, talents and unique abilities that you can contribute

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to your business. A business coach and mentor can help you with this effort.

Cure #5: Develop a strategic client relationship management system, which includes a plan for keep

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng in touch with your clients and customers, your prospects, and your stakeholders. This will help you achieve Top Of Mind Awareness (TOMA).

Cure #6: Commit yourself to turnin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

failures into successes. Adopt an attitude that you will learn from every failure and that you will identify the “lessons learned” and the opportunities created by those lesson

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

.

Cure #7: Create strategic alliances to help market your business. Working with others can create enthusiasm and motivation for you.

Cure #8: Build your network by joining

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a new group, participating in a new activity, visiting other businesses and meeting new people. Expanding your network will create more opportunities to introduce others to you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and your business.

Cure #9: Commit to being a lifelong learner. Obtain more education and seek out new knowledge through reading, taking a teleclass, attending a workshop or s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

minar or taking a college course. Seeking more education also provides opportunities to be introduced to new people and ideas, which often sparks creativity.

Cure #10: Take so

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e action! Apathy thrives on procrastination. A lack of action can mean financial disaster. So, get up and do something! The energy created by engaging your physical body can

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ranslate into energizing your mind also. This energy can be channeled in several ways to help ensure business

Your strategic thinking business coach encourages you to fully rea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ize the benefits of business coaching to strategically prevent apathy, in general and marketing apathy in particular. If you would like to learn more about how a strategic think

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ng business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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