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Marketing a daycare business need not be an expensive exercise, if managed effectively. Your marketing budget can be as expensive or as cheap as you wish

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

for it to be. That said, sometimes it does pay to invest a little more in marketing to ensure greater returns. Remember not to fall into the trap of bei

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g “penny wise pound foolish”. Here are a number of suggestions to help you market your daycare centre:

1. Marketing collaterals / Direct mailers
Di

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rect mailers are very important marketing tools. They need not be flashy. A simple flyer telling your audience about your centre and what you offer is go

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d enough.

Distribute them wherever possible; put them at community clubs, caf?s and restaurants and/or hire temporary help to distribute them at train s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ations, bus stations, basically any high traffic area in and around your neighborhood.

And if budget permits, a brochure will be a nice addition, especi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ally when someone requests for more details about your centre. However, if you are a new start up and a little low on funds, a flyer will do just fine.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. Business cards
Carry your business cards wherever you go and give them out.

3. Advertisements and listings
Ensure that you are listed in all

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the relevant directories such as the yellow pages, community guides, daycare magazines for parents, daycare directories, etc. If budget permits, you shou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ld also consider taking up advertisements in those guides and directories as well as your local newspapers.

4. Banners
Nothing attracts more attent

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on than a banner. Print a bright and colorful banner and hang it at the entrance of your daycare centre. It’ll guarantee to attract the attention of pass

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r-bys. Don’t try to recreate your entire brochure or flyer onto the banner. Keep it simple and short. Include basic information such as your logo/name of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

your centre, your contact number and website, if any. Ensure that the text is legible from a distance.

6. Website
Pick up a new skill. Learn to cr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ate your own website. A simple, professionally designed website with some pictures of your centre will do just fine. And don’t forget a map.

7. Car deca

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s and bumper stickers
If budget permits, print car decals and bumper stickers to give to family, friends and customers. It’s free publicity on the m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ove.

8. Posters
Print posters and display them wherever possible. Pin them up on notice boards at shopping malls, eating places or the supermarket.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Pass them to your customers, families and friends and have them put it up in their offices.

9. Open houses
Nothing beats a preview of an experience

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

When a company wants you to sign up for their pricey conference, they will usually conduct an event preview to let you have an insight into what you wil

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l be experiencing if you sign up. In the same token, open houses are an excellent marketing tool, allowing parents a hands-on experience at your centre.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

There is no need to execute all the above suggestion at one go. Pace them out throughout the year. It’ll be a lot easier on your budget.

Happy marketing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Postcards became one of the most important forms of communication that is widely used at present. Businesses consider them to be one of the top most promotional materials used because you can easily hand them out to your prospects no matter how far they are from you.

An insecure boss creates an insecure organization. People spend more time looking over their shoulders than looking ahead to achieve success. Seven traits mark the insecure boss. Seven actions can mitigate such a negative situation...

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