Digg It - Business

The major holiday season came and went. No more wrapping paper and packing peanuts flooding your office closets. No more confetti and champagne corks left to sweep out from under your desks. You’ve now entered the down-season where spending

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

decreases and everyone falls into the winter blahs. Now what do you do to keep your company sharp and exciting? Create a giveaway schedule that recognizes the lesser celebrated months and holidays.

In an annual marketing campaign, maintaini

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng awareness through traditional advertising can get difficult during down-times and off seasons. Flighting during this time drops and the consumers see less of your brand. Also, your traditional ads begin to lose their initial edge due to o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

verexposure of the same advertisement if it does not have an evergreen theme. Finding a way to keep the attention of your clients can get difficult if you don’t take a different approach. Promotional products can shake things up a bit and br

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ing more excitement during the slower month. Not only do they add excitement, promotional products in general, can increase and strengthen awareness and remind your clients exactly why they love you.

Sure you can go along with industry tren

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d and send out promotions for Valentine’s Day, St. Patrick’s Day and Cinco de Mayo. When you choose the right product, these holidays can prove a successful time to profit. However, think outside of the box and correlate your promotional pro

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

duct with the theme of a given month so you can stand out in the memories of the clients. If you don’t have a large enough budget to have a monthly schedule for giveaways and then start with three or four of your favorite months and products

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

.

Consider the following when investing in a non traditional annual giveaway schedule:

February: Responsible Pet Owner Month

February isn’t about loving only your spouse, children and friends, it’s also about showing appreciation to peopl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e who take good care of their animals. Choose a product that rewards both the owner and the pet, while at the same time reminding your clients about your dedication and appreciation to them.

March: National Peanut Month

From peanut butter

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to chocolate covered peanuts and plain old salted shell peanuts, March let’s you treat your clients to a universal feel-good snack. Send your clients a jar of peanuts to say hello and thanks. It’s a good time to get them excited for baseball

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

season since spring training kicks off in March also.

April: National Anxiety Month

Stress and anxiety can be a killer, especially around tax time. So consider sending your clients a gift bag filled with branded products like soothing teas

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

, stress balls and aromatherapy candles so they can get out of April anxiety free.

May: National Good Car Care Month

Any mechanic will tell you that good car maintenance increases the life and overall performance of your car. Encourage thi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s by putting your name and logo on ice scrapers and funnels.

June: National Ice Tea

June 22, the longest day on the calendar and the summer solstice official mark the beginning of summer. With the summer come pools, BBQ’s and ice tea. Get

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

behind this fun loving month and theme by sending you clients plastic pilsner glasses and a tea set. Let them know you want them to enjoy a nice refreshing break courtesy of your company.

July: National Tennis Month

This month means more t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

han just fireworks and beer and bratwursts, it’s about enjoying yet another summer pastime, tennis. To increase your reach and exposure in July, gift your clients with labeled sport towels, water bottles and even a set of tennis balls. You’l

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l take their minds off the left over potato salad and put in on your company.

August: National Golf Month

Could there be a better time to get the attention of your clients? The popularity of the sport makes it so easy to find golf products

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to brand and send to your clients. This offers a great way to show appreciation for their business and keep them thinking about you on the greens. Logo anything from golf balls and putters to tees and towels and give them in honor of Nation

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

al Golf month.

September: National Courtesy Month

Give a gift of thanks to your loyal customers to follow the theme of the month and prepare them for the fall. Think practical, maybe a branded umbrella or new travel mug can both appease yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ur audience and get you the recognition you want.

When your company feels the need to put some extra energy in your campaign, look to promotional products that have an interesting and unique theme. Promotions on a themed schedule keeps your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

company top of mind year-round since they product such positive outcomes. These products will put in front of your clients and audiences during the off season holidays and generate increase exposure, recognition and perception of your brand

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/25335/diggit-OnTarget-Products-During-OffSeason-Months.html">On-Target Products During Off-Season Months</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/25335/diggit-OnTarget-Products-During-OffSeason-Months.html]On-Target Products During Off-Season Months[/url]

Will you be sending a business Christmas card to your clients this holiday season? You might be surprised at how effective one little card can be on your client relationships.

The Oil Pollution Act of 1990 expanded requirements to develop more Spill Prevention, Control and Countermeasure (SPCC) plans. SPCC plans were previously only required for facilities that stored oil above fairly large amounts.

Tags

Links

Digg It - On-Target Products During Off-Season Months

Related Articles: