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1. The spray and pray marketing doesn’t work. Don’t deliver your mass marketing message to everybody you think needs your service. Newspaper or TV commercials are the most expensive type of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

marketing you can use to deliver your marketing message You’re using media time and space to explain how you can help a person solve his problems. I suggest you use the media to offer your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

message instead of delivering your message, so when interested prospects call your office, send them your information packet by mail. This allows you to deliver much more information to th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e person who is interested and gives you the person’s name and address to add to your mailing list.

2. It’s a waste of money to spend money on colorful brochures. They’re expensive and, in

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

most cases, not necessary. The only time you need colorful brochure is when you’re marketing something colorful, such as art or gemstones. And even then, you can often find alternatives th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t are less expensive than brochures, such as photographs. If you want a colorful flowers to impress your prospects, your clients or yourself, that’s fine. But don’t expect it to be a cost e

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ffective part of your marketing program.

3. Institutional ads don’t work. A lot of people are using institutional ads to market their business without generating measurable results. How do

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you know if you are making an impression with your ad if you don’t know the person whom you’ve impressed. I urge you to use a method that’s traceable a method that generates inquiries from

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

genuine prospects so you can tell what works and what doesn’t.

4. It’s not easy to use media publicity to gain exposure. Media exposure usually doesn’t directly affect your bottom line. T

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o get more value from your publicity’s, use it to establish credibility and generate inquiries from qualified prospective clients.

5. Simplify your e-zine. Many small businesses think crea

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing a newsletter is produce multi-page letters that cost a fortune to design, print and mail. Remember, the purpose of an e-zine is to deliver information and reinforce why prospective clie

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nts should choose you over othes. A simple educational alert of even one or two tips pages works just fine. Your e-zine’s size is not nearly as important as how often you mail it and the va

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lue of the information you present.

6. People attend seminars because they want information, so don’t focus on serving food at seminars. When you advertise that you’re serving food, you at

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tract people who want to eat, not listen and food cost money. I’ve promoted hundreds of seminars and I assure you that you don’t need to feed people to get them to attend. You simply need t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o offer facts and ideas your prospects want and then market your seminar so prospects understand what they’ll learn.

7. Stop outbound telemarketing. I’ve never heard anyone say he likes to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

be solicited by telephone. I urge you to invest in a marketing program that attracts qualified inquiries. Then you won’t need outbound telemarketing and you won’t create a bad impression on

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a prospective client.

8. Deliver educational based information. People want information, that’s why they surf the Internet, attend seminars and request free information. When you use my m

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ethod of Education-Based Marketing, you send free information to prospects who request it. This gives them the information they want -- and gives you a mailing list of prospective clients.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

What could be easier!

9. Hire an independent consultant. If you want to get more for your marketing dollar, avoid the high costs of ad agencies and PR firms, I urge you to look for an inde

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

pendent consultant. I’ve found when I hired a private consultant; I’m paying for knowledge, skill, accountability and experience not expensive overhead. This is especially true in marketing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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