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Testimonials can be very powerful, especially when they are strategically sought from well respected and satisfied clients

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

. Testimonials are much more powerful than advertisements since they are basically unpaid third party endorsements of you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r company or organization. There are three major reasons why your business should seek and use testimonials.

+ t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

build strong bonds of trust
+ to improve the credibility of your company
+ to demonstrate your success

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

There are 2 types of testimonials, the solicited and the unsolicited. The unsolicited testimonials come to you without a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y effort on your part. The client takes the initiative and contacts you directly with their testimonial. It may come via

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

telephone, person-to-person conversations, email, or the US postal service.
Solicited testimonials are the result of

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a conscious effort by you to pursue them. Here are some tips for effective testimonials from Your Strategic Thinking

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Business Coach.

Strategic Tip #1: Use a variety of tools to solicit your testimonials, including comment cards, customer

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

satisfaction surveys, “feedback” or “contact us” sections on your website, and direct solicitation of a client.

Strategic

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Tip #2: Be proactive in soliciting testimonials from your satisfied clients and customers. This should be a part of your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

strategic marketing efforts.

Strategic Tip #3: Offer to facilitate the preparation of a client testimonial by preparing

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

2 different versions of a testimonial for them and let them choose which one they prefer or edit what you gave them for th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ir submission to you.

Strategic Tip #4: Effective testimonials are specific and focus on a single idea. A single focus

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

will provide greater impact.

Strategic Tip #5: Always make sure that the testimonial has a name, and as appropriate a ti

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

le and name of organization, at the end of it.

Strategic Tip #6: Effective testimonials include an emotion or emotions.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Strategic Tip #7: The most effective testimonials include a specific and definable benefit.

Strategic Tip #8: Display th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e testimonials you have received by incorporating the testimonials into your company’s marketing materials and on your web

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ite.

Strategic Tip #9: Try to obtain a testimonial from your client and/or customer as soon as possible. This could be

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

as early as right after the contract is signed.

Strategic Tip #10: Always seek permission to use the client testimonials

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Live chat is a great way to communicate with business associates without having to go through the hassle of e-mail or phones. Phones are instant communication, but you cannot send

Business Expense Reports are the records of all the expenses incurred by the employees, top level to supervisory level, during their business visits on behalf of the companies. For this purpose, the business organizations should have standard business expense report forms. Nowadays, most of the companies are implementing web-based expense report software like Expense Management Automation (EMA), which automates and quickens the submission, approval and reimbursement processes of the business expense reports.

Candidates are often caught out by difficult interview questions, such as what is your greatest weakness or your greatest strength? Use these tips to help you deal with potentially difficult questions in a positive way.

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