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Promotional products have long been recognized as an essential and effective part of the mar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

keting mix - a key ingredient in integrated marketing campaigns. For examp

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

le, advertising and direct mail campaigns tend to receive improved response rates when they

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

are supported by promotional products; the giving of promotional products encourages custome

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r goodwill towards a company and its sales force, and can help generate repeat business as w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ell as customer referrals; internal awards and incentive programs motivate employees and imp

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rove performance; and giving away promotional products drives traffic to exhibitors’ booths

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at trade or consumer shows.

A new study* conducted in November 2006 has

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

further proven the value of promotional products in today’s highly competitive marketplace.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Commissioned and published by the Promotional Products Association International (PPAI) in t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he US, the research shows that promotional products are an effective advertising medium and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

create a more positive outlook towards an advert and the brand. By questioning the most crit

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ical demographic group - people aged 18-34 - the survey found that using a cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

www.2bsourced.co.uk" target="_blank">promotional product as the only advertising medium

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

increased brand interest in 69% of cases and created a favourable impression of a brand in 8

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

4% of cases.

Those in this age group are among the hardest for marketers to reach, yet high

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ly desirable from an advertiser’s perspective. Demonstrating that promotional products have

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

an impact on this sector of the population means that they are likely to have a similar effe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ct on other age groups.

* Source: An experiment conducted exclusively for PPAI by universit

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y researchers at Louisiana State University and the University of Texas at San Antonio. Prin

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are many companies who sell products through catalogs. Catalogs are being used by so many marketers in the present-day society. In fact mail order catalogs are proven to fuel sales especially during the holiday season.

What is the first thing you would do if you started losing your key customers to your competitors? Well the simplest way to find out why they are leaving and stop the loss of business is to obviously ask them. To find out what made them leave you and what attracted them to another supplier.

This article details how average managers (yourself likely included) can advance in corporate America.

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