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Digg It - The Rise of Techno Toy and Gifts
As Christmas looms once more on the horizon the retailers stock their shelves in the hope According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product of a bumper season. Parents try their level best to appease the kids at great expense but ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in he era of the train set and dolls house is over and the pressure and financial strain on p lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. arents increases. The increasing trend towards technology based toys means increasingly so here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe histicated products at increasingly sophisticated prices. The years most wanted toys refl d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro ect this trend with increasing emphasis on i-Pods and Sony PSP and a movement away from th ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc traditional toys and gifts is more acute this year than any other. A case in point is thi easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi s year’s most sought after gift - the Robosapien V2 as it pervades the stores and online r nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically tail pages Billed as a walking, talking humanoid, the Robosapien V2 threatens not only the and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ place of traditional Christmas toys, but the traditional household pet as well. The Robos ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi pien V2 is just the latest in a long line of recent products which mark a sea change in th ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a e type of gifts and toys that we shop for. The market for techno toys is booming – perhap dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod a result of a two tier market where toys and gifts are marketed to ‘big boys’ as well as cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin kids. The techno based lifestyle where we are surrounded by plasma screen TV’s, the latest tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen audio equipment and games consoles is upon us and could be at the heart of this paradigm s t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel hift. This is, of course, felt more acutely online than anywhere where retail sites provid ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ng secondary products around this market are evident. One such example is Stand and Delive y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products r (www.standanddeliver.com) a site dedicated to contemporary furniture to house the techno . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de products that we surround ourselves with. All of which requires considerable financial ou elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip tlay – something which will be felt in the forthcoming months that at any point previously tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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