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In the past few weeks we’ve seen a number of clients express concern regarding the value of Enrollment Management Consulting prior to initiat

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing a Direct Response Enrollment Marketing campaign.

On the one hand, it makes sense why schools that are used to buying education leads wou

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d not be interested in contracting a consultant: what’s the point? This attitude has arisen—I think—because for the most part, schools don’t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

see how consultant work can be applied to generating college applications or education lead generation.

What these schools may not know, is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hat there are many benefits to contracting a consultant prior to initiating a Direct Response Enrollment Marketing campaign. Consultants that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

have experience generating more applications and enrollments are particularly well suited to this type of work. Further, consultants that wo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

k in conjunction with Direct Response Enrollment Management agencies have access to critical market data from campaigns that have been succes

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sful in the past.

When Innovation Ads' Enrollment Management Consultants work with nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s/westwood-college"target="_blank">colleges and universities , they are able to create a “target student profile”. This profile allows In

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

novation Ads’ consultants to estimate the number of applications and enrollments that a college or university can expect to attract for a giv

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n program, and the cost that the school can expect to incur.

In addition, enrollment management consultants are able to offer advice on Comp

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

etitive Education Pricing Analysis (CEPA). The purpose of CEPA is to identify the existing market share that is available to a college or uni

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ersity looking to generate applications or enrollments in a certain area. This is done by studying historical data that is relevant to the cu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rrent intentions of the college or university. Once this information is collected and studied, consultants work with enrollment specialists t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

develop a telephone survey.

Enrollment Specialists create phone surveys in order to determine how prospective students view the particular

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

programs that are being offered, and how prospective students view similar programs that are offered by other universities. Enrollment Specia

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ists are able to identify how a change in tuition may affect the opinion that a prospective student has regarding the university.

CEPA is ju

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

st one more value add that consultants are able to offer colleges and universities—by utilizing similar tactics, Enrollment Marketing Campaig

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s are able to achieve higher levels of performance right from the start.

Want to learn more about Lead Generation and Enrollment Management?

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Click here to sign up for the Innovation Ads Enrollment Management Whitepaper.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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